Blockthrough, which provides software and methods to counter adblocking, has purchased PageFair, which offers similar services. Deal...

Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath...

Predictive ad tech provider AdTheorent is now finding its model users for ad campaigns by asking them to raise their hands. Figuratively,...

Digital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution...

Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that...

Marketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from...

In April, Oracle bought Grapeshot, which scans web pages for ad-oriented brand safety. In April of last year, it bought ad verification...

Amsterdam-based Screen6, a provider of cross-device identity graphs, is out with a new solution that it says can help solve the problem...

One of the most innovative consequences of digital marketing and e-commerce has been the growth of direct-to-consumer products. Building...

Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study...

Image: Third Door Media, Amazon Advertising Forecast 2019 As advertising investment on Amazon grows, there is a clear need for tools to...

Attribution platform Kochava is out with its first ranking of the top 20 mobile ad networks, The Traffic Index, which it intends to make...

Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it...

Although YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’...

Marketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research...

Sure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud? To help define that answer, the Coalition...

Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on...

Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today...

It’s time for advertisers to emphasize positive emotions. That’s the battle cry issued Wednesday — on World Mental Health Day — by...

From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen...