Know your options: Identity resolution beyond the walled gardens
The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big...
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Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor
Spotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with...
Why The Trade Desk’s unified ID may be catching on
In the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s...
Amazon’s ad business continues to soar, topped $3 billion for first time in Q4
Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for...
CBS packaging Super Bowl LIII digital stream spots with linear
CBS is offering national advertisers packages that bundle its linear broadcast and digital stream versions of Super Bowl LIII on February...
OpenX becomes first major ad exchange to operate completely in the cloud
OpenX is moving its operations entirely into the Google Cloud, becoming the first major ad exchange to do so. The recently-announced...
Google Chrome API changes may disable most ad blockers
According to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft...
The ad industry continues its quest toward fewer cookies and more consistent user IDs
In the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small...
Truth in Measurement launches to create standards for sharing ad measurement data
Another industry group has launched to foster ad industry transparency. Called Truth in Measurement (TIM), it is spearheaded by Thunder...
Kiip partners with Purchase Decision Network to make shopping list data available to its advertisers
Although shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have not...
Evolution of ad tech in 2019: Streaming services and content ownership
Heading into 2019, I predict this will be another year of consolidation across the media landscape. From IPG buying Acxiom Marketing...
Voice-based AI means brands must take an omnichannel approach with consumers
AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more...
Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices
The base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its...
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining...
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH)...
Firefly adds mobile device-like targeting to ads on car rooftops
A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to...
Google now allows its Chrome browser to remove all ads from ‘abusive’ sites
Out this week, Google’s latest Chrome browser now has more muscle to battle annoying online advertising. Version 71 — for Windows, Mac...
IAB Tech Lab issues revised ads.txt for apps
In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web...
Claritas buys Barometric, marrying user segmentation with attribution
Data segmentation provider Claritas announced on Thursday that it has purchased tracking and measurement firm Barometric. Targeting and...
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