Fahad HFeb 11, 20196 min readKnow your options: Identity resolution beyond the walled gardensThe first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big...
Fahad HFeb 8, 20193 min readAnti-fraud tool Ads.txt looks vulnerable in botnet scam revelationThird-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Fahad HFeb 6, 20192 min readSpotify solidifies foothold in podcasting with acquisitions of Gimlet, AnchorSpotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with...
Fahad HFeb 1, 20194 min readWhy The Trade Desk’s unified ID may be catching onIn the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s...
Fahad HFeb 1, 20192 min readAmazon’s ad business continues to soar, topped $3 billion for first time in Q4Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for...
Fahad HJan 28, 20192 min readCBS packaging Super Bowl LIII digital stream spots with linearCBS is offering national advertisers packages that bundle its linear broadcast and digital stream versions of Super Bowl LIII on February...
Fahad HJan 28, 20192 min readOpenX becomes first major ad exchange to operate completely in the cloudOpenX is moving its operations entirely into the Google Cloud, becoming the first major ad exchange to do so. The recently-announced...
Fahad HJan 23, 20192 min readGoogle Chrome API changes may disable most ad blockersAccording to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft...
Fahad HJan 17, 20195 min readThe ad industry continues its quest toward fewer cookies and more consistent user IDsIn the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small...
Fahad HJan 16, 20193 min readTruth in Measurement launches to create standards for sharing ad measurement dataAnother industry group has launched to foster ad industry transparency. Called Truth in Measurement (TIM), it is spearheaded by Thunder...
Fahad HJan 15, 20192 min readKiip partners with Purchase Decision Network to make shopping list data available to its advertisersAlthough shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have not...
Fahad HJan 2, 20193 min readEvolution of ad tech in 2019: Streaming services and content ownershipHeading into 2019, I predict this will be another year of consolidation across the media landscape. From IPG buying Acxiom Marketing...
Fahad HDec 28, 20184 min readVoice-based AI means brands must take an omnichannel approach with consumersAI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more...
Fahad HDec 18, 20182 min readAmazon VP reaffirms: ‘No plans’ for ads on Alexa devicesThe base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its...
Fahad HDec 12, 20182 min readIAB’s in-app ad viewability and measurement SDK hits 2 billion devicesOut just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining...
Fahad HDec 7, 20183 min readTwo DSPs add out-of-home programmatic inventory, as the real world becomes another channelAn out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH)...
Fahad HDec 6, 20182 min readFirefly adds mobile device-like targeting to ads on car rooftopsA San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to...
Fahad HDec 5, 20182 min readGoogle now allows its Chrome browser to remove all ads from ‘abusive’ sitesOut this week, Google’s latest Chrome browser now has more muscle to battle annoying online advertising. Version 71 — for Windows, Mac...
Fahad HNov 30, 20182 min readIAB Tech Lab issues revised ads.txt for appsIn May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web...
Fahad HNov 30, 20182 min readClaritas buys Barometric, marrying user segmentation with attributionData segmentation provider Claritas announced on Thursday that it has purchased tracking and measurement firm Barometric. Targeting and...
