Marketers may be wary about digital ad fraud and the complexity of the adtech ecosystem, but they are still rushing to buy ads...

Sharethrough’s visualization of how native ad components are dropped into a publisher’s specific format, using the IAB standard. In...

Since 2008, Cardlytics has worked with more than 1,500 banks to build up a massive database of users’ purchase histories from credit...

Attribution is one of the trickiest requirements of digital advertising. You need to know if your ad spend is resulting in sales, but how...

Today, Time Inc. announced it has acquired ad tech firm Viant, owner of Myspace. This deal, according to Viant’s top executives, creates...

Skimlinks provides a network of affiliate links to publishers, and then shares all that B2C intent data — such as, these users have...

Most digital marketers are by now very well aware of the benefits they can achieve by using a data management platform (DMP). In fact, in...

Billions of dollars are transacted on digital ad exchanges annually. Ad exchanges make it possible for advertisers, agencies and ad...

For AOL, One plus One equals One. In April, the Verizon-owned company launched its ONE consolidated, programmatic platform for...

Suppose there was a data engine that could determine which devices were owned by the same individual or household, and another data...

Ad retargeting on Facebook for cars is not like it is for, say, a pair of boots. So this week, auto-focused ad tech firm PureCars...

Ad platform Marin Software, which told its customers last week that it would be down over this past weekend for an infrastructure...

bRealTime, a programmatic ad exchange for publishers, is today launching a header bidding service called Biddr+ to help manage multiple...

Programmatic media buyer MediaMath is getting into the data business with the launch today of its new subsidiary, Helix. In 2013, the New...

Focus groups, online questionnaires and standard video recordings are so — you know — last century. A new announcement indicates it may...

Facebook released new stats on the performance of the Facebook Audience Network (FAN) and a narrower focus for the company’s LiveRail...

Ad networks make it possible for advertisers to buy digital ads across a slew of publisher sites and apps. How they came to be and how...

Maybe you are new to programmatic, or maybe you’ve been working in ad buying for years, but still can’t find a way to explain it in a way...

With software robots (bots) settling into what seems to be a permanent and major part of website traffic, a Detroit-based company is out...

Next to ad blocking, header bidding is one of the hottest topics among digital advertisers and website publishers. It’s complicated and...