ABM platforms YesPath, Madison Logic jointly target visitors in their buying stages, across the Web
YesPath is an account-based marketing (ABM) platform that directs the right content to web visitors from a targeted company. When it...
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Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format
From Kiosked Kiosked, a Helsinki-based company with offices in LA and elsewhere, makes its living primarily by optimizing where ads go on...
Taykey opens Trends Advertising targeting to programmatic
New York-based Taykey is making its real-time audience trend data available to programmatic buyers with a new self-service interface and...
Taboola teams with AppNexus to sell native placements programmatically
Content discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus...
Email marketer Bluecore adds advertising to its resume
Once known as TriggerMail, Bluecore has made its living as a provider of emails that are triggered by user behavior. Today, the New York...
Survata offers first online surveys targeted at second- and third-party user segments
Consumer research firm Survata is now offering a new way to find out. This week, the San Francisco-based company announced the launch of...
Taykey unveils a free online trend-watcher
A screen from Taykey’s free Trend Pulse New York City-based Taykey makes its living by being trendy. That is, it determines the leading...
Adblock Plus teams up with content funding tool Flattr to pay cooperating publishers
Illustration by Flattr Adblock Plus taketh from publishers, and now the popular ad-blocking browser extension has a plan to giveth. The...
News360 adds native ads to its free publisher analytics
From a News360 video about NativeAI In February, news discovery platform News360 launched its free NativeAI cloud-based audience...
Facing Facebook, Google and Amazon, brands pool their data
As the internet continues to blur many competitive differences like pricing and product selection, brands have increasingly seen their...
Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected web
A Middletown, Delaware-based online marketing agency is today announcing it has discovered a new kind of ad fraud that is infecting...
Experian launches PII-matching audience targeting platform to reach 85% of the US
Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...
Video ad platform Videology now utilizes Nielsen data for combined online/TV targeting
The integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by...
MarTech Landscape: What is a data management platform (DMP)?
Data management platforms (DMPs) are used by digital advertising buyers and publishers to store and manage audience data, often from...
Google counters header bidding with exchange bidding for Dynamic Allocation
The DoubleCllck logo Google is upping its pushback against header bidding. Today, the tech giant announced on its DoubleClick Publisher...
Nielsen launches Marketing Cloud with eXelate infrastructure
A year ago, audience measurement service Nielsen bought the data management platform (DMP) eXelate, which collects and makes available...
Martech Landscape: What is a demand-side platform (DSP)?
Demand-Side Platforms (DSPs) are used by digital advertising buyers — advertisers, agencies, ad networks — to help them manage...
Lotame’s new Smart TV Audiences adds your TV shows to your device and online profile
Television, the granddaddy of marketing channels, is just now becoming a full citizen of online-focused marketing platforms. Last week,...
MarTech Landscape: What is a supply-side platform (SSP)?
Supply-side platforms (SSPs) help publishers sell digital ad impressions in automated auctions. Publishers can sell and manage display,...
Social monitor BlabPredicts morphs into a data targeting firm for trends and keywords
Social monitoring platform BlabPredicts is now a data targeting firm, with the official release today of its new platform. Previously,...
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