Fahad HJun 21, 20162 min readABM platforms YesPath, Madison Logic jointly target visitors in their buying stages, across the WebYesPath is an account-based marketing (ABM) platform that directs the right content to web visitors from a targeted company. When it...
Fahad HJun 16, 20162 min readKiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad formatFrom Kiosked Kiosked, a Helsinki-based company with offices in LA and elsewhere, makes its living primarily by optimizing where ads go on...
Fahad HJun 16, 20162 min readTaykey opens Trends Advertising targeting to programmaticNew York-based Taykey is making its real-time audience trend data available to programmatic buyers with a new self-service interface and...
Fahad HJun 15, 20161 min readTaboola teams with AppNexus to sell native placements programmaticallyContent discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus...
Fahad HJun 6, 20162 min readEmail marketer Bluecore adds advertising to its resumeOnce known as TriggerMail, Bluecore has made its living as a provider of emails that are triggered by user behavior. Today, the New York...
Fahad HMay 27, 20162 min readSurvata offers first online surveys targeted at second- and third-party user segmentsConsumer research firm Survata is now offering a new way to find out. This week, the San Francisco-based company announced the launch of...
Fahad HMay 19, 20162 min readTaykey unveils a free online trend-watcherA screen from Taykey’s free Trend Pulse New York City-based Taykey makes its living by being trendy. That is, it determines the leading...
Fahad HMay 5, 20162 min readAdblock Plus teams up with content funding tool Flattr to pay cooperating publishersIllustration by Flattr Adblock Plus taketh from publishers, and now the popular ad-blocking browser extension has a plan to giveth. The...
Fahad HMay 5, 20161 min readNews360 adds native ads to its free publisher analyticsFrom a News360 video about NativeAI In February, news discovery platform News360 launched its free NativeAI cloud-based audience...
Fahad HMay 2, 20167 min readFacing Facebook, Google and Amazon, brands pool their dataAs the internet continues to blur many competitive differences like pricing and product selection, brands have increasingly seen their...
Fahad HApr 29, 20163 min readLook out for the MosQUito — a new kind of ad fraud that drains human traffic from infected webA Middletown, Delaware-based online marketing agency is today announcing it has discovered a new kind of ad fraud that is infecting...
Fahad HApr 28, 20162 min readExperian launches PII-matching audience targeting platform to reach 85% of the USExperian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...
Fahad HApr 25, 20163 min readVideo ad platform Videology now utilizes Nielsen data for combined online/TV targetingThe integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by...
Fahad HApr 22, 20162 min readMarTech Landscape: What is a data management platform (DMP)?Data management platforms (DMPs) are used by digital advertising buyers and publishers to store and manage audience data, often from...
Fahad HApr 13, 20163 min readGoogle counters header bidding with exchange bidding for Dynamic AllocationThe DoubleCllck logo Google is upping its pushback against header bidding. Today, the tech giant announced on its DoubleClick Publisher...
Fahad HApr 12, 20161 min readNielsen launches Marketing Cloud with eXelate infrastructureA year ago, audience measurement service Nielsen bought the data management platform (DMP) eXelate, which collects and makes available...
Fahad HApr 4, 20162 min readMartech Landscape: What is a demand-side platform (DSP)?Demand-Side Platforms (DSPs) are used by digital advertising buyers — advertisers, agencies, ad networks — to help them manage...
Fahad HMar 28, 20163 min readLotame’s new Smart TV Audiences adds your TV shows to your device and online profileTelevision, the granddaddy of marketing channels, is just now becoming a full citizen of online-focused marketing platforms. Last week,...
Fahad HMar 11, 20162 min readMarTech Landscape: What is a supply-side platform (SSP)?Supply-side platforms (SSPs) help publishers sell digital ad impressions in automated auctions. Publishers can sell and manage display,...
Fahad HMar 9, 20162 min readSocial monitor BlabPredicts morphs into a data targeting firm for trends and keywordsSocial monitoring platform BlabPredicts is now a data targeting firm, with the official release today of its new platform. Previously,...
