Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter
According to the Internet Advertising Bureau (IAB) and the Media Rating Council, an online ad is deemed “viewable” if half of its pixels...
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Two new studies look at what kinds of campaigns, mobile ad formats work best
(Credit: MobileFuse) Since the birth of advertising, marketers have been trying to figure out how such messaging might work best. This...
Videology joins Screenvision to make movie theater ads more targeted
A couple of Saturday nights ago, several of my family members and I went to see the movie “Indignation” at a local theater. It was the...
Learn programmatic advertising from Oracle
Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances the customer experience;...
Connecting the dots: How the customer data platform solves what ails marketers
In July, Gartner Research analysts introduced the CDP into its “Hype Cycle for Digital Marketing and Advertising, 2016.” And although...
Unruly now offers biometric measurement of video ads
Unruly’s visual depiction of its new EQ offering. Marketers learned long ago that the best ads deliver emotional responses. To measure...
Sizmek hopes to redefine DCOs with its newest creative tool
Two versions of an ad for Sizmek, made in its new DCO tool. Ad management/serving platform Sizmek is today launching a new version of its...
Adobe adds live video ad insertion and tighter video stream measurement
Image by Adobe Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcements that Adobe can now...
MobileFuse partners with Cuebiq to offer first measurement of mobile ‘Dwell Lift’
Tying foot traffic in physical stores with mobile ads has become fairly commonplace, so mobile ad platform MobileFuse is taking the next...
Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV
Graphic by Tru Optik When you watch a TV program directly on the internet — either on a computer or a mobile device — you can be targeted...
Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform”
Adgorithms’ visualization of Albert Ad and marketing platforms are becoming so intelligent, one imagines a near future where marketers...
Does the IAB’s first ad-blocking study provide the “missing stat?”
From the IAB report Earlier this month, I posted a story that pointed out there’s a key missing stat in all the data about ad blocking:...
Taboola buys video advertising firm ConvertMedia
A video ad for a car maker, served via ConvertMedia Content discovery platform Taboola announced today it is buying outstream video ad...
Under Bezos, The Washington Post is making its ads “all about users-first”
Gil C / Shutterstock.com When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive...
Valassis announces new service to trigger mobile coupons from TV/radio ads or videos
From Valassis Valassis is today launching a new service that loads a coupon on your phone’s or tablet’s mobile wallet, in response to...
The conventional wisdom on ad blocking is missing one key statistic
The conventional wisdom about ad blockers goes like this: Users would stop using ad blockers if they got more value, or less annoyance,...
Ads on digital billboards are now being triggered by four speeds of passing traffic
Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign...
MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (
A screen from creative management platform Thunder In digital advertising, ecosystems for programmatic bidding, targeting and delivery...
Ad tech evolution continues with Avid Media’s new DSP for content
(Updated 6.27.16 to reflect additional input from the CEOs of Avid and Zemanta) On the constantly evolving ad tech front: London-based...
PebblePost’s updated platform makes direct mail more like digital ads
PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company...
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