According to the Internet Advertising Bureau (IAB) and the Media Rating Council, an online ad is deemed “viewable” if half of its pixels...

(Credit: MobileFuse) Since the birth of advertising, marketers have been trying to figure out how such messaging might work best. This...

A couple of Saturday nights ago, several of my family members and I went to see the movie “Indignation” at a local theater. It was the...

Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances the customer experience;...

In July, Gartner Research analysts introduced the CDP into its “Hype Cycle for Digital Marketing and Advertising, 2016.” And although...

Unruly’s visual depiction of its new EQ offering. Marketers learned long ago that the best ads deliver emotional responses. To measure...

Two versions of an ad for Sizmek, made in its new DCO tool. Ad management/serving platform Sizmek is today launching a new version of its...

Image by Adobe Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcements that Adobe can now...

Tying foot traffic in physical stores with mobile ads has become fairly commonplace, so mobile ad platform MobileFuse is taking the next...

Graphic by Tru Optik When you watch a TV program directly on the internet — either on a computer or a mobile device — you can be targeted...

Adgorithms’ visualization of Albert Ad and marketing platforms are becoming so intelligent, one imagines a near future where marketers...

From the IAB report Earlier this month, I posted a story that pointed out there’s a key missing stat in all the data about ad blocking:...

A video ad for a car maker, served via ConvertMedia Content discovery platform Taboola announced today it is buying outstream video ad...

Gil C / Shutterstock.com When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive...

From Valassis Valassis is today launching a new service that loads a coupon on your phone’s or tablet’s mobile wallet, in response to...

The conventional wisdom about ad blockers goes like this: Users would stop using ad blockers if they got more value, or less annoyance,...

Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign...

A screen from creative management platform Thunder In digital advertising, ecosystems for programmatic bidding, targeting and delivery...

(Updated 6.27.16 to reflect additional input from the CEOs of Avid and Zemanta) On the constantly evolving ad tech front: London-based...

PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company...