In contrast to much of the historical and still-current thinking about location as a “vertical,” it’s really a signal and tool that...

Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes to SEO? Even though nothing...

Getting the attention of today’s consumer is harder than ever before. They are on multiple devices, accessing numerous forms of media....

The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide‘s Dan Leibson (Vice President...

Join our panel of experts as they provide best practices and insights into how brands can connect with local consumers through more...

The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the...

For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a...

Photo credit: Clark Street Mercantile Enterprise brands with a major brick-and-mortar presence have a unique challenge in digital...

Yext, which offers a portfolio of location data and presence management services, has added a novel option for customers: a “Ride With...

Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving the...

Scaling local seems oxymoronic, which is why advertising platforms — digital and analog — rule in the local space. If you Google the term...

I often find myself describing how the Yelp filter works to marketers and business owners who are frustrated with the fact that Yelp...

For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm...

Location intelligence platform xAd held an event in New York today for agencies and brands — “On Location.” While location intelligence...

When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of...

Images have become ever more important in online presence and marketing.  It seems rare that an article, email, ad or social media post...

It seems very apparent that Google has a filter for local that weeds through all the listings that should appear in the 3-pack on Google...

In June, we published a large statistical study on how Google’s local algorithm works. The study data suggested that citations did not...

This 50-page report reviews the current trends and includes profiles of 16 leading local marketing automation vendors, pricing charts,...

We’ve come a long way since the days of unfolding a paper map across a dashboard just to plot the next move on our road trips. Though...