Fahad HJan 18, 20172 min readTripAdvisor adds new enhanced listings features for hotels, restaurantsTripAdvisor is enhancing its suite of tools and subscription-based ad products for both hotels and restaurants. The two programs are...
Fahad HJan 13, 20172 min readGoogle taking another run at simple website creation for small businessesGoogle has been in and out of the small business (SMB) web creation and hosting business since 2006. Apparently, it’s making a renewed...
Fahad HJan 10, 20172 min readEssential voice search strategies for 2017dennizn / Shutterstock.com There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re...
Fahad HJan 9, 20172 min readThe importance of local authenticityWelcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals....
Fahad HJan 4, 20171 min readThe fake information epidemic and how it will hurt local search in 2017Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results...
Fahad HJan 4, 20171 min readLocal SEO is about so much more than toolsWelcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for...
Fahad HJan 3, 20171 min readDon’t just appeal to a local searcher’s wants or needs, focus on the journeyMillennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They...
Fahad HDec 30, 20161 min readWhy Google shutting down Map Maker should terrify SMBsbad press due to the amount of spam that originates from users of the product. In May of 2015, Map Maker was actually shut down to help...
Fahad HDec 30, 20164 min readBeing the brand local customers ‘know’: Brands share hows and whys of local marketing prmoving to automated marketing platforms, some of their national counterparts are slowly and surely building market share via scaled...
Fahad HDec 27, 20161 min readEat Local: Our Top 10 Local Search Columns of 201678 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to a close, one can...
Fahad HDec 22, 20161 min readUncovering the white spaces of opportunity for local searchOne of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands...
Fahad HDec 21, 20161 min readImprove search rankings and increase productivity with local marketing automation softwareMarketing Land’s “Enterprise Local Marketing Automation Platforms” examines the market for local marketing automation platforms. The...
Fahad HDec 20, 20161 min readCan SEOs make local search great again in 2017?It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent...
Fahad HDec 19, 20162 min readWhy data amplifiers matter in a world of omnichannel discoveryIn my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers...
Fahad HDec 15, 20162 min readReserve with Google: Deeper booking integration through search and MapsLocal search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online...
Fahad HDec 13, 20161 min readWhat does the Consumer Review Fairness Act mean for consumers and online reviews?Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re...
Fahad HDec 12, 20161 min readDigital assistants, conversational search and the future of localTraditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the...
Fahad HDec 6, 20161 min readAs a local business, you have to own your own back yardAs you know from my past articles, I typically write about real-world encounters with clients or other SEOs — and this one’s no...
Fahad HDec 6, 20161 min readTop 10 local search insights of 2016As 2016 comes to a close and we begin planning for next year’s goals and budgets in earnest, it is prudent to remember to take time for...
Fahad HDec 2, 20161 min readConsumer citations are the future of local SEOIn the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of...
