SMX West session: The definitive guide to local search ranking factors
SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed session from Andrew Shotland and...
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Why and how entities are shaping location marketing
A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more...
National retailers: Stop ignoring local SEO
When I worked in NBC’s Internet group, I had this idea to aggregate all of their local station websites into a single network. When I...
10 ways to improve your business locators
How often do you review your store or professional locator to make sure it is up to date and optimized to convert on the KPIs that matter...
Driving local marketing change with Uber, Lyft and self-driving cars
Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing...
5 ways you can improve your new business’s visibility on Google Maps
New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete with existing...
Need to contact Google My Business support? Use Twitter!
It’s the end of the month, and that means it’s time for another edition of Greg’s Soapbox! Except this time, it’s not so much me standing...
Hyperlocal marketing will soar in 2017: 5 tips to stay on top
The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location...
6 business types that reap the most reward from local SEO
National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly...
Organic traffic & link building for small businesses
When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page...
‘Things to do near me’ SEO
If you are targeting local searchers and have not employed a “Near Me” SEO strategy, I think it’s time we had a talk. As you can see,...
How to nail a local SEO pitch
Local SEOs just get it. We understand that a company needs to be present when a customer digitally seeks its services. We get that...
Local SEO in 2017: 5 simple ways to dominate local search
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s...
3 local SEO tips that deliver business results
When it comes to marketing your local business online, search is a great place to start. Over the years, I’ve had the pleasure of working...
The future of paid voice search and monetizing the map
Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an...
Local search: It’s all about mobile
Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source...
Let’s make 2017 the year of honest reviews!
It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or...
SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or...
Survey: Amazon remains most trusted SMB brand, Yelp still ‘number one’ at the bottom
Business networking site Alignable yesterday released another installment of its small to medium-sized business (SMB) vendor trust...
Survey: Social and mobile are top drivers of new small business digital spending
Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary...
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