SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed session from Andrew Shotland and...

A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more...

When I worked in NBC’s Internet group, I had this idea to aggregate all of their local station websites into a single network. When I...

How often do you review your store or professional locator to make sure it is up to date and optimized to convert on the KPIs that matter...

Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing...

New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete with existing...

It’s the end of the month, and that means it’s time for another edition of Greg’s Soapbox! Except this time, it’s not so much me standing...

The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location...

National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly...

When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page...

If you are targeting local searchers and have not employed a “Near Me” SEO strategy, I think it’s time we had a talk. As you can see,...

Local SEOs just get it. We understand that a company needs to be present when a customer digitally seeks its services. We get that...

If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s...

When it comes to marketing your local business online, search is a great place to start. Over the years, I’ve had the pleasure of working...

Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an...

Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source...

It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or...

Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or...

Business networking site Alignable yesterday released another installment of its small to medium-sized business (SMB) vendor trust...

Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary...