Fahad HSep 4, 20151 min readYelp Penalizes 100+ Movers Alliance Business Listings After Group Charged With Misleading CustomersYelp’s Reputation Warnings are part of the site’s overall efforts to stop businesses from manipulating their online reputations and being...
Fahad HSep 3, 20151 min readGoogle Launches Stand-Alone Street View App For iOS And AndroidGoogle’s Street View has been somewhat challenged in the transition to a mobile-centric world. It’s available through the Google Maps and...
Fahad HAug 26, 20152 min readMoasis: Location Is The Key To Mobile Ad Relevance And PersonalizationMobile advertising platform Moasis believes that location is the key to delivering more personalized and relevant advertising — not...
Fahad HAug 13, 20152 min readReport: Billions In Local “Co-Op Advertising” Funds Left Unspent AnnuallyAsk digital agencies and marketers about “co-op advertising“, and many of them have only a vague idea of what that is. At the most basic...
Fahad HAug 6, 20151 min readThe Mobile Opportunity for Local and Multi-Location Businesses- August 11 WebcastAccording to Google, consumers overwhelmingly turn to their mobile devices (94% of the time) when the information they seek is local....
Fahad HJul 31, 20152 min readReport Pegs Click-To-Call Commerce At More Than $1 Trillion AnnuallyA new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections...
Fahad HJul 6, 20151 min readGoogle’s Waze Trials Carpooling Service In Tel Aviv, IsraelAccording to the Jerusalem Post and Reuters, Google’s Waze is testing a carpool service in Israel. Named RideWith, it will match riders...
Fahad HJun 23, 20151 min readYP To Spinoff Print Yellow Pages Business, Stay Focused On DigitalYP, which provides both local business listings online and in print, is spinning off its print business into a new company called “Print...
Fahad HMay 20, 20155 min readRacist Listings In Google Maps That Will Shock You & Why They May Be HappeningSearch for some slurs against Blacks, and Google Maps is returning The White House and Howard University right now. Another example of...
Fahad HMay 13, 20153 min readWhat Amazon’s Entry Into The Home Services Business Means For Local MarketingAmazon recently launched Amazon Home Services, a new marketplace for local businesses to sell professional services to customers. Using...
Fahad HApr 13, 20151 min readGoogle Maps Shows Edward Snowden In The White HouseWhere’s Edward Snowden these days? According to Google Maps, not in Russia but instead residing in the White House, within “Edwards Snow...
Fahad HMar 6, 20152 min readIncentivized Check-ins: A “White-Hat” Trick For Getting More Reviews On YelpAt the LSA-SMX West Local Search Advantage Workshop this week, Yelp’s Luther Lowe offered a number of “white hat tips” for marketers on...
Fahad HFeb 27, 20152 min readWhat You Don’t Know About Location Targeting And Attribution Will Hurt YouRoughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully...
Fahad HFeb 13, 20152 min readOnline-To-Offline Metrics Increasingly Available, Important To MarketersFor well over a decade the internet has influenced billions and billions of dollars of local or offline spending. But that was largely...
Fahad HFeb 5, 20152 min readYelp Achieves Profitability For First Time, Announces 72 Million Mobile UsersYelp just announced Q4 2014 and full year results. Revenue came in at just under $110 million for the quarter, which represented 56...
Fahad HFeb 4, 20152 min readApple-Linked Van: Self-Driving Car Or Street View Competitor?A mystery minivan linked to Apple (though not conclusively) has been seen driving around the streets of Contra Costa County in the San...
Fahad HJan 7, 20151 min readFTC Closes Yelp “Review Manipulation” Investigation Without Taking ActionYelp reported on its blog that the US Federal Trade Commission has concluded a “deep inquiry into [Yelp’s] business practices” and...
Fahad HDec 24, 20141 min readItalian Authorities Fine TripAdvisor $610,000 For Not Preventing Invalid Negative ReviewsThe New York Times reports TripAdvisor, the large travel reviews site, has been fined by Italian authorities for not preventing fake...
Fahad HNov 20, 20141 min readPlaced Launches Top 100 Ranking Of Most Visited Business In USWe have entered the era of “location analytics,” the ability to use mobile devices to measure the impact of digital marketing on store...
Fahad HOct 29, 20142 min readGoogle My Business App Gains Review Alerts, Ability To Respond To ReviewsAs a variation of the old saying, “the way to a man’s heart is through his stomach,” the way to a small business’ (SMB’s) marketing...
