TripAdvisor adds new enhanced listings features for hotels, restaurants
TripAdvisor is enhancing its suite of tools and subscription-based ad products for both hotels and restaurants. The two programs are...
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Google taking another run at simple website creation for small businesses
Google has been in and out of the small business (SMB) web creation and hosting business since 2006. Apparently, it’s making a renewed...
Essential voice search strategies for 2017
dennizn / Shutterstock.com There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re...
The importance of local authenticity
Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals....
The fake information epidemic and how it will hurt local search in 2017
Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results...
Local SEO is about so much more than tools
Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for...
Don’t just appeal to a local searcher’s wants or needs, focus on the journey
Millennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They...
Why Google shutting down Map Maker should terrify SMBs
bad press due to the amount of spam that originates from users of the product. In May of 2015, Map Maker was actually shut down to help...
Being the brand local customers ‘know’: Brands share hows and whys of local marketing pr
moving to automated marketing platforms, some of their national counterparts are slowly and surely building market share via scaled...
Eat Local: Our Top 10 Local Search Columns of 2016
78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to a close, one can...
Uncovering the white spaces of opportunity for local search
One of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands...
Improve search rankings and increase productivity with local marketing automation software
Marketing Land’s “Enterprise Local Marketing Automation Platforms” examines the market for local marketing automation platforms. The...
Can SEOs make local search great again in 2017?
It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent...
Why data amplifiers matter in a world of omnichannel discovery
In my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers...
Reserve with Google: Deeper booking integration through search and Maps
Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online...
What does the Consumer Review Fairness Act mean for consumers and online reviews?
Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re...
Digital assistants, conversational search and the future of local
Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the...
As a local business, you have to own your own back yard
As you know from my past articles, I typically write about real-world encounters with clients or other SEOs — and this one’s no...
Top 10 local search insights of 2016
As 2016 comes to a close and we begin planning for next year’s goals and budgets in earnest, it is prudent to remember to take time for...
Consumer citations are the future of local SEO
In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of...
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