A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local...

For those who missed it, Whitespark’s overhaul of the US Local Search Ecosystem interactive tool was recently released, and it does a...

There’s no universal tool for finding local events. Many a startup has tried and failed, and now, Facebook and Google are competing to be...

There are literally hundreds of companies, publishers and agencies trying to sell digital marketing and other services to US small...

Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to an SAB, the first thing — and pretty much...

Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the...

my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google...

While it remains murky how AI will benefit agencies, IoT is reaching a critical point in adoption and maturing to a stage where it...

In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently...

There is a difference between local engagement that’s simply there and local engagement that grabs attention: a booth with pamphlets at a...

Last week, Google declared that the “near me” search query and other “geo-modifiers” (e.g., ZIP code, city name) were, if not dead, then...

While much deserved attention is given to local SEO and SEM, showing up in search results is only half the job. Google performed a...

In late 2016, some hockey fans were pretty miffed with the NHL. It wasn’t because of a certain call in a game or a particular player’s...

As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of...

Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the...

The response was lackluster. I’d spent time poking around the app and decided where I wanted to order from, only to learn that it wasn’t...

The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share,...

Hey Google, If you’re reading this, you already know that fake reviews on Google have been a hot topic lately — and it appears the...

According to Mike Blumenthal, Google is now broadly rolling out its simple website creator for small businesses: websites. It first...

In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week,...