Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...

A ton of location data is being created by the movements of smartphone owners. Much of the attention is on marketing use cases: audience...

BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending...

Last year, I wrote an article about eight different types of fake content and how the epidemic would hurt local search. It seems the...

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving...

To get a sense of how events like this drive store visits, we set out to evaluate if these campaigns resulted in winning traffic from...

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all...

The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are...

But what if some of the traffic (or even a lot of it) isn’t attributed correctly, and you aren’t getting credit for it? [Read the full...

Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they...

Local business network Alignable released its most recent small business (SMB) Trust Index Report, which reflects net promoter scores...

Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly underutilized by both marketers and...

The local search landscape is a constantly evolving beast, regularly changing at the whim of Google My Business and, more and more these...

Most marketing professionals don’t give much thought to the regulatory climate. In the US, unlike Europe, privacy laws are largely...

To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local...

Search Engine Land columnist Kevin Lee recently wrote a post about the prevalence of fake reviews, how they are damaging consumer trust...

In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource...

Facebook’s year-old Events app hasn’t turned into the Google Calendar competitor it was primed to become. So the social network is...

Local SEO drives customer actions for businesses of every size, from local mom-and-pop shops to large companies with multiple locations....

SEO for local business has gone through a number of changes. First, local businesses had to figure out Google’s algorithm so that their...