Potential customers can get almost everything they need to make a purchase decision from Google Maps, Google Reviews, Yelp and other...

Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for the...

Roughly a month ago AP reported that Google continues to collect location data when ‘Location History’ is turned off.  The company...

Google’s recent algorithm update impacted local search. I’ve spent the last few weeks analyzing dozens of sites in depth, diving into...

In an announcement Wednesday, the companies said they had measured more than 400 campaigns for more than 100 brands, driving more than 60...

Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of...

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new...

These details are pulled directly from your GMB listing, as well as from information Google finds from other online sources and...

We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews. The reviews removed were old reviews from anonymous...

Local programmatic platform Simpli.fi has introduced what it’s calling “addressable geo-fencing.” Geofencing based on IP address or...

When it comes to search engine marketing (SEM), geotargeting is a local advertiser’s best friend. After all, if you only serve customers...

The short answer is “no,” and the longer answer is still “no,” it’s just changing. Maybe the term search engine optimization (SEO) isn’t...

Customer retention is a persistent and vexing problem for many companies that serve the small and medium-size business (SMB) market. But...

Back in November of 2017, Yelp announced it would start issuing penalties for businesses that solicit reviews. Yelp said: “Now, we are...

But for years, searching for a business on Facebook has been a clumsy and unreliable experience. As a result, Google has become the...

local business or digital marketing agency managing local search strategies. Staying on top of all the updates needed to keep a Google My...

Local search must adjust One of the main themes discussed centered around the fact that Google search today is less about displaying...

Unlike many review sites, including Google,  they take the validity of reviews seriously. I do extensive manual monitoring of the data on...

Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution...

No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...