
Google Breaks Up Mapping And Commerce Unit, Sends Jeff Huber To Google X
transfer of Android to the leadership of Chrome SVP Sundar Pichai. Jeff Huber who formerly ran the combined commerce + local group is now...

10 Tips For Getting The Most Out Of Marketing Via Foursquare
Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time,...

Yelp Starts Selling Display Ads In Its Mobile App
According to Ad Age, those two companies will have exclusivity for the month of March in their respective categories — Taco Bell for...

Foursquare Expands Credit Card Partnerships With Visa & MasterCard Integration
At the 2011 SXSW, Foursquare brokered a deal with American Express to offer special discounts to users who made purchases as specific...

New Facebook Offers Unit Gives Power To The People With ‘Remind’ And ‘Share’
A new, more robust, version of Facebook Offers that has been spotted in the wild. This new Offer unit gives Facebook users two choices...

The Scoop On Proximity Services Like Sonar
Every year at SXSW Interactive (one of the largest interactive conferences in the world), the question always comes around to which new...

Yelp Reports 65 Percent Revenue Growth But Bigger Than Expected Loss
earnings this afternoon were a mixed bag (as they say), with strong revenue growth but a larger-than-expected loss. Revenue was $41.2...

Most Popular App In The US? It’s Facebook (Thanks To Apple)
new numbers out today from the comScore Mobile Metrix service. ComScore says Facebook ended the year with more than 85 million unique...

Google Introduces Digital Couponing And Loyalty Solution “Zavers”
Punchd. Some of these programs have been directed toward small businesses and some more broadly to brands and national marketers. Now...

Google Maps “Returns” To Windows Phones, Scoutmob Goes On A Google Field Trip
We agree that it looked bad — and the conspiracy theory made for a sexy and provocative story — however it simply wasn’t accurate. Danny...

What’s Ahead For Mobile Marketing In 2013
Mobile has started to play a huge role in marketing over the last couple of years, and this year will be no different. In fact, I am...

Taking Advantage Of Facebook Offers
We’ve talked at length about the importance of engaging your Facebook community beyond simply acquiring fans. Page Post ads are a great...

Foursquare To Show Full Names & Share More User Data With Businesses
Privacy 101. It seems that Foursquare selected an ideal time to notify users of the change (Saturday night) as this is a large change to...

Report: Apple Talking To Foursquare About “Data Sharing”
reported that Apple and Foursquare were talking about a “data sharing” deal. According to the article: The talks, which took place in...

30 Essential Business Apps For Your Smartphone
Interactive marketing professionals don’t just use mobile to reach their customers — they’re often avid users of the technology...

Prepare For Party Check-ins As Events Make Their Way To Foursquare
Business owners can now get granular with Foursquare’s new events feature. Instead of simply tracking location check-ins, a new events...

Five Things Marketers Should Know About Apple Passbook
Unless you’ve been hiding under a rock during the last couple months, you know that Apple announced the new iPhone 5 back on September...

Foursquare Offers “I’ve Voted” Badge & Real Time Check-In Map
Voting today in the US elections? Check-in on Foursquare, and you’ll get a special badge. Checking-in also powers a special map that...

Yelp: 45 Percent Of Searches Come From Our Mobile Apps
formally reported Q3 earnings this afternoon. Last week the company announced preliminary third quarter results along with the...
























