The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on...

I used to think that locksmithing was the industry with the highest percentage of fake local listings on Google. I’m starting to think I...

Together with BIA/Kelsey, Vendasta has released an in-depth look at the do-it-with-me (DIWM) service model for marketing solutions geared...

If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city....

A question I’m often asked in the world of marketing is, “Why do local SEO campaigns vary so greatly in cost?” I see three clear types of...

It’s not easy marketing a local business in 2016. We live in a hyper-competitive environment. Petrol stations sell groceries, and grocery...

When Google+ launched many moons ago, the implied deal (regardless of Google’s protestations to the contrary) was that if you were active...

In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey...

Having a mobile website in and of itself sets an SMB apart from almost half of its competitors. The Local Search Association (LSA) issued...

Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management:...

A driving force behind my marketing career over the past few years has been “Help the world, one business owner at a time.” So I’ve made...

The range of use cases for location data is expanding well beyond mobile advertising. For example, location data are being used as a tool...

In recent months, Google has made significant moves to invent the future of location marketing. The mobile-friendly update hastened the...

Yelp has decided to provide its full reviews data set to social media and reputation monitoring tool Sprinklr. This is a first and an...

On the surface, business location management is a solved problem. Behind the scenes, it has been anything but. Google and partners are...

If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial...

More small to medium-sized businesses (SMBs) are devoting more of their resources to digital media, but that may be creating more...

mama_mia / Shutterstock.com Much of the growth in mobile can be attributed to apps. In its 2015 US Mobile App Report, comScore reports...

The majority of small businesses (SMBs) in the US have fewer than four employees. They struggle to match increasingly complex and...

From the MarketingZoom site A new website, launching in a public beta this week, believes that marketers need better ways to find targets...