Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed in the name of reverse-engineering...

Reviews are an undeniable internet phenomenon. A short 20 years ago, our opinions of businesses were based on advertising, our own...

Alexander Supertramp / Shutterstock.com On May 18, Google brought hundreds of developers together for Google I/O, its annual developer...

Any vendor that says it can tell you exactly where a mobile user is probably isn’t telling the truth. That’s because, without user...

When we think of brands, we think of iconic names and logos. The cursive white script on red of Coca-Cola. The golden arches of...

If you’ve read any of my past articles, you know that I sometimes (usually) write them from up on my soap box… and this time, I’m right...

As SEOs, we know having the right content, in the right place, at the right time, can work to elevate search positioning and increase a...

Google recently posted a blog article raving about how it tackled webspam in 2015. The numbers were quite impressive. The webspam team...

I run a small digital marketing agency in the UK, and we have a strong focus on search in all its paid, organic and local formats. Over...

When it comes to local content marketing, too many businesses fall into the trap of self-promotion, writing solely or primarily...

Location data is a treasure trove of information and it can do a lot of heavy lifting for marketers. A growing number of ad platforms and...

SEO outsourcing is a common practice in digital marketing, as it enables us to accomplish cumbersome or repetitive tasks that we might...

Today’s consumers have lots of options to find local businesses, and they use them all. There’s no fixed path to purchase — customers...

Local search can be time-consuming and complicated for a single location; local search marketing for franchises can be downright...

I see threads over at the Google My Business forum all the time from panicked business owners or SEOs who have logged into Google My...

In some ways, running a local SEO campaign is a lot like writing a sitcom episode. Each follows a formula for repeated success, and when...

According to new data from NinthDecimal, cross-device ad campaigns perform 60 percent better than desktop-only campaigns when it comes to...

This report from the Local Search Association and Vendasta explores some of the triggers and potential variables behind SMB advertiser...

The Local Search Association held its annual conference last month, where search and marketing experts in the local space provided...

I have a confession to make: Penguin scared the daylights out of me. I hope those of you who have been around the industry for as many...