
Why you cannot ignore practitioner listings on Google My Business (case study)
Recently, a dermatologist in Hollywood, Florida, hired us for a consultation. He had three listings on Google My Business and wanted to...

Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”
UberMedia has launched what it calls the “Optimal GeoSpace,” a dynamic targeting zone that changes by location, time of day and retail...

The perfect local SEO landing page
We work with hundreds of local businesses — from hyperlocal, single-location businesses to nationwide, multi-location companies — at the...

Angie’s List is now free: What this change means for your business
In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their...

4 digital marketing tactics for local reach
A 2015 study by Balihoo, a marketing automation agency, found that more than half of marketers believed the ROI of local campaigns to be...

Why Google is mining local business attributes
When checking into places on Google Maps, you may have noticed that Google prompts you to volunteer information about the place you’re...

Yelp announces expanding “Yelp Knowledge” social analytics program
Yelp is expanding the group of third party companies that can directly access its complete reviews data and announcing a new program...

Bridging the gaps in the Google My Business API
Last month, Google released version 3.0 of its Google My Business API, which for those of us managing locations at scale felt like...

Enterprise Local Marketing Automation Platforms: A Marketer’s Guide – Updated for 2016
This free 50-page report reviews the growing market for local marketing automation platforms, plus the latest trends, opportunities and...

How “Do It With Me” marketing services can help SMBs access the latest marketing practices
This BIA/Kelsey report, sponsored by Vendasta, introduces an emerging online services category which will eventually serve SMBs the same...

InMobi to pay nearly $1 million following FTC charges of location tracking deception
Ad network InMobi has agreed to pay nearly $1 million to settle Federal Trade Commission charges that it deceived consumers and tracked...

The most important question to ask in local SEO
Last month, I talked about the importance of setting client expectations for Local SEO efforts. If you were paying attention, that advice...

The voice search explosion and how it will change local search
Alexander Supertramp / Shutterstock.com Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume...

3 digital marketing opportunities for franchises
Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a...

What your boss actually wants from your local search reports
Local SEO is a critical part of an overall digital marketing strategy, but relaying its importance through weekly, monthly or bi-annual...

Brief change suggests local SEO ranking factors are different for branded queries
Before I explain what happened, I need to first clarify that there are currently two different kinds of local 3-packs (branded vs....

Why location is the hottest topic in digital marketing right now
Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location...

Why big brands sponsor Little League (and why you might want to, too)
Whether you’re a local business looking for more walk-ins or a startup launching in select regions across the US, your marketing team...

The big picture guide to local SEO: ranking in 2016 & beyond
Local SEO is getting more difficult for many businesses. Google’s move from seven to three listings in the local pack, and the threat of...
























