The 44-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in...

integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right...

Only a few are consistently getting it right, and among these brands, in my opinion, are Uber, eBay and REI (disclosure: Uber and eBay...

To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers in the United...

We all know it’s not that simple. At Yes Lifecycle Marketing, my employer, our latest research shows that all email offers aren’t created...

With recipients’ inboxes becoming increasingly inundated with marketing emails, this should come as no surprise. As the volume of email...

There are many ways to think about your database of customers’ and prospects’ email addresses. But Verizon’s exit from the email business...

over $365 million in investment across a broad range of email-centric companies. In 2016, we saw a flurry of funding events, exits,...

A screen from the Campaign Monitor website, showing post-acquisition unified customer profiles Campaign Monitor is taking a step toward...

“Hate” is a harsh word. And yet I’ve heard it used by several marketers referring to the email service provider (ESP) that they’ve...

Email marketing is a prime target for innovation in 2017 Marketing innovation is a top priority for marketers this year, according to...

While send rates overall were down, open rates increased from 27.3 percent in 2016 to 30.6 percent this year. The click rate remained...

To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers in the United...

Running rad nurture campaigns or leveraging savage predictive intelligence ensures we’re doing it right, while deploying only...

In this white paper from Sharp Spring, you will learn: how to help your clients identify and acquire qualified leads every day. best...

I’ve written before about the dreaded blacklist and how to decrease your risk of getting blacklisted from the inbox. Getting blacklisted...

With the US government currently imposing gag orders on research and coining terms like “alternative facts” to try to justify their...

Thanks to the power of the internet, digital marketers today have access to unprecedented amounts of consumer data. Unfortunately, many...

If you have 50K+ email subscribers — and you are not monetizing your list — you are leaving money on the table. This white paper from...

Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to...