5 rules for writing effective onboarding emails
Perhaps that’s not surprising in a business that takes perverse pride in its jargon, acronyms, neologisms and quirky branding. But bear...
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7 email trends to watch in 2018
2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is...
Here’s what you need to know for email marketing success in 2018
The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s...
Message to email marketers: Show me something different in 2018
And every year, I get disappointed. That ol’ Christmas letdown continues Once again, I’m seeing the same old stuff in my inbox. The same...
How to take advantage of innovation and strengthen fundamentals — our top 10 email marketing c
Just because email is a digital marketing stalwart doesn’t mean it’s standing still. In fact, email in 2017 is finding its place as a...
Adobe Campaign to roll out enhanced email functionality
Adobe Campaign in early 2018. Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the...
Are you deciding on a marketing automation platform?
What factors are driving the adoption of B2B marketing automation platforms? Who are the leading players in B2B marketing automation?...
3 ways Gmail has changed email marketing
Like it or not, email deliverability can make or break your brand’s email marketing strategy. And now that Google is in the driver’s...
Back to basics with these 6 tips for foolproof email marketing
The reason? US marketers report a median ROI of 122 percent from email communications — more than four times higher than that of social...
Embedding images in email? Consider these 3 techniques
Every marketer needs to consider including images across their media, and email is no different. There is, however, a big caveat for...
A new report finds that retailers have room for improvement in email effectiveness
From the RSR/Coherent Path report All those young whippersnapper technologies can tout their flashy new features, but ol’ man email keeps...
3 tips to consider before resending that email
Buying email lists is one. Sending at an aggressive pace is another. But one email marketing practice in particular is still used because...
What you can learn from a bad email
That was three years ago, though. I’m a full-time Texan now. So, you can imagine my surprise to open my inbox one day and see an email...
Let customers drive email’s cadence
There is a simple answer to that admittedly complex question: Just ask your audience. The best way to ask your audience is with the...
Insights from 130 agencies — The State of Email Marketing
SharpSpring gathered insights from 130 agencies to find out: how agencies evaluate platforms. what an agency’s objectives are when...
What email marketers should know about iOS 11
released iOS 11 last month, bringing quite a few changes to Apple Mail. Because there are currently more iPhone users in the US than ever...
The ABCs of improving email deliverability
Typically, when a recipient doesn’t read an email, one of two things has usually taken place: The reader is not interested in the...
Should marketing emails use a ‘no-reply’ email address?
“Should we use a ‘do-not-reply’ address as our ‘from’ address?” this marketer wondered. “We want people to use our reply form, not just...
Even for email, experience is everything
In the context of email, I am often focused on the core technology platforms, the emerging email innovation ecosystem and the raw...
2017 Email Marketing Industry Report: What’s driving today’s marketers?
Emma surveyed 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick. What do they care about?...
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