Perhaps that’s not surprising in a business that takes perverse pride in its jargon, acronyms, neologisms and quirky branding. But bear...

2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is...

The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s...

And every year, I get disappointed. That ol’ Christmas letdown continues Once again, I’m seeing the same old stuff in my inbox. The same...

Just because email is a digital marketing stalwart doesn’t mean it’s standing still. In fact, email in 2017 is finding its place as a...

Adobe Campaign in early 2018. Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the...

What factors are driving the adoption of B2B marketing automation platforms? Who are the leading players in B2B marketing automation?...

Like it or not, email deliverability can make or break your brand’s email marketing strategy. And now that Google is in the driver’s...

The reason? US marketers report a median ROI of 122 percent from email communications — more than four times higher than that of social...

Every marketer needs to consider including images across their media, and email is no different. There is, however, a big caveat for...

From the RSR/Coherent Path report All those young whippersnapper technologies can tout their flashy new features, but ol’ man email keeps...

Buying email lists is one. Sending at an aggressive pace is another. But one email marketing practice in particular is still used because...

That was three years ago, though. I’m a full-time Texan now. So, you can imagine my surprise to open my inbox one day and see an email...

There is a simple answer to that admittedly complex question: Just ask your audience. The best way to ask your audience is with the...

SharpSpring gathered insights from 130 agencies to find out: how agencies evaluate platforms. what an agency’s objectives are when...

released iOS 11 last month, bringing quite a few changes to Apple Mail. Because there are currently more iPhone users in the US than ever...

Typically, when a recipient doesn’t read an email, one of two things has usually taken place: The reader is not interested in the...

“Should we use a ‘do-not-reply’ address as our ‘from’ address?” this marketer wondered. “We want people to use our reply form, not just...

In the context of email, I am often focused on the core technology platforms, the emerging email innovation ecosystem and the raw...

Emma surveyed 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick. What do they care about?...