Email marketing is a highly effective way to make sales. Hopefully, you have a web form set up to invite your site visitors to subscribe....

The majority of email messages will be read on mobile devices by the end of 2012, predicts email services firm Return Path. In a...

Spring has finally arrived, and for most retailers that means something of a lull in holiday frequency (once Mother’s Day has passed),...

With those operational demands, it’s easy to consider triggered or transactional messages to be necessary evils compared to the “real”...

According to a new report from marketing agency Knotice, more than 27 percent of emails were opened on a mobile device during the second...

The data come from ExactTarget’s 2012 Channel Preference Survey — the 14th report in the company’s Subscribers, Fans and Followers...

It doesn’t matter how many best practices your message follows; if your subject line flops, your subscribers won’t even bother with the...

Most marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open...

A new study from email provider Constant Contact and Chadwick Martin Bailey shows that the chance to get discounts and special offers is...

Fewer emails — only 76.5% — landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that...

Email marketing especially relies on numbers. Click-through rates, open rates, bounces and more are piled on to the list of metrics to...

Why cross-inform? First of all, consumers are demanding it. Today’s consumers are quick to point out when a business fails to recognize...

2012: Email in Action study from eConsultancy and the Direct Marketing Association. Conducted in the fourth quarter of 2011, the survey...

Not all Hotmail users will see the new ads immediately. Microsoft is doing a pilot in which it’s testing consumer response to deals ads...

Are you including ways for people to share what you’re emailing them about? If not, think again. Adding a way to share your emailed...

acquired OtherInbox, a start-up that helps consumers manage their communications with etailers and other bulk senders by organizing and...

Think that email is dead? Think again. The number of email accounts far outdistances Twitter and Facebook. Email messages also easily...

Anyone in interactive marketing knows there’s no shortage of potential elements to focus on, but what are the key drivers of success in...

In recent years, email has been seen as the quiet workhorse, the tried-and-true unsung hero of the interactive marketing world. But just...

An opt-in email list is precious commodity for marketers.  By virtue of having explicitly opted in, recipients of a digitally-delivered...