What’s the most popular email client out there? The iPhone, which stats says now is used by more people than Outlook. That goes along...

It’s not so different from the usual design challenge, though: we have a set of assets, rules and restrictions to which the visual design...

When asked to identify their top five priorities for the year, social integration and improving analytics were highest on the minds of...

Following are five keys to a successful holiday email strategy for you to focus on — it’ll distract you from the impending family...

Reading email is one of the primary activities of smartphone owners. Indeed, several reports over the past year have indicated that more...

I subscribe to an ever-revolving variety of email programs, looking at old, new, large and small email offerings, and the experience...

The folks on your email list are your best prospects, but if the HubSpot study is any indication, subscribers are getting bored or emails...

The superhero movies this summer have me reminiscing on my life in comic books. See, prior to email I spent a number of years in the US...

Email is seemingly tailor-made for collecting customer information. In a perfect program, collection begins at the point of sign up. Yet...

In the online marketing world, we seem to be regularly gripped by a passion for the next big thing, the hip new marketing tactic that...

If you’re an experienced marketer, you probably have some tried and true techniques for getting more email subscribers. But you may be...

The findings are included in Silverpop’s 2012 Email Marketing Metrics Benchmark Study, and include analysis of e-mails sent in 2011 and...

Email is a unique channel. Because it is sent digitally, and click-throughs drive traffic online, retail email marketing is traditionally...

Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte...

Because email feels so personal, your messages need to connect with the people you’re talking to. You need to keep each individual...

For an average sender, triggered campaigns make up a low percentage of overall email volume, typically less than 5%. But don’t let the...

Mobile email is no longer coming soon. It’s here, and it’s here to stay. Mobile-friendly tactics like single column, large text, and big...

It’s almost summer, and that means it’s time to change up your emails. Why’s that? Tailoring your emails to the season will help you meet...

Well-run email marketing programs account for as much as 20 percent of a retailer’s online revenue. While some might view that as an...

The harsh truth on email image blocking comes as one of the earliest lessons in email design. It’s hardly a new one, though, and we have...