As you continue to send marketing emails over time, your list continues to grow, and your engagement metrics continue to drop. Over time,...

Thanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are...

On one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number...

Image via Shutterstock The Valentine’s holiday had me wearing the customary rose-tinted glasses and thoroughly enjoying it, from the...

That’s according to the latest bi-annual report from the digital marketing agency Knotice, which is based on a sampling of 500 million...

Too many email marketers are focusing on opens. By “opens,” I mean open rates, the ratio of people who receive a marketing email to those...

A successful retail email campaign involves much more than just an email. Because it creates customer engagement and results in revenue,...

Image via shutterstock.com There are a lot of supposed monarchies when it comes to email marketing. Depending on the conversation,...

Open and click-through rates are common metrics used to evaluate the success of email campaigns. But we all know that for retailers,...

The concept of responsive email has entered into the industry consciousness, though the actual deployment is still far from common....

More than just a social hub to share images, Pinterest has become a lifestyle brand itself. Exuding a feeling of simple, clean, nearly...

Next year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers released today....

That moment before you click send on an email to millions of subscribers can really make you sweat, no matter how many times you’ve done...

What your readers see in the email you send (its layout and design) significantly impacts how they react to it; namely, whether or not...

A few months back, I wrote a post outlining four responsive emails and the tactics they applied to content. I’ve received significant...

But that’s not news. What makes this retail holiday season special? This year over 30% of those messages will likely be read on some type...

I recently read an article about advances in the technology associated with printed receipts, their benefit as a transactional record,...

But, if you’re still only using email blasts to your whole list, you’re missing out on an opportunity. You can increase your sales even...

Many times after I’ve spoken on mobile search or mobile marketing, I’m approached by someone in B2B who is wondering if mobile search is...

As an email marketer, you know that the most valuable connections happen in private email inboxes. But activity on social networks, where...