Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns —...

In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now...

Image via Shutterstock Now that email marketing has been around for years, every retailer has an email marketing program. But, each...

Yahoo’s Terms Allow Email Scan & Targeting The folks at rival StartMail (which is not yet live) sent up the red flag. We got an email...

If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no...

Internet marketing research firm MarketingSherpa recently asked online businesses what types of automated emails they send. The results...

Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship...

Soon, nearly half of all emails will be consumed on mobile devices, where the methods used to read them are widely varied. Having a...

Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it...

Email overload and inbox fatigue are all too real. But, we all have an “inner circle” of emails we look forward to reading — you know,...

Email isn’t dead. In fact, it’s one of the most popular activities people do on their smartphones and tablets. So are your email messages...

Almost 70% of all messages in people’s inboxes are non-personal, meaning they are marketing offers, social updates, receipts and more....

Email and behavioral marketing technology provider, Silverpop, has raised $25 million in The company says it will use the money to fuel...

In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the...

Silverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S....

How do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place...

Edge Research was commissioned by iContact, an email service provided by Vocus, to conduct an independent study surveying 601 email...

That’s according to “Always Connected,” a new study from IDC that was done earlier this month and includes responses from more than 7,400...

Congrats on generating some awesome leads for your sales team! Now what? As marketers, our primary responsibility is to generate...

So, what do you look for when hiring an email designer? Here’s a short list of key factors to help ensure you have the right folks on the...