5 Ways To Put Your Email Call To Action To Work
Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns —...
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Are You Ready For Video In Email?
In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now...
Evolving Your Email Marketing From Crawl To Walk To Run To PR
Image via Shutterstock Now that email marketing has been around for years, every retailer has an email marketing program. But, each...
As Yahoo Begins Scanning Email To Target Ads, Is It Next On Microsoft’s “Scroogled”
Yahoo’s Terms Allow Email Scan & Targeting The folks at rival StartMail (which is not yet live) sent up the red flag. We got an email...
2 Ways To Use Competitive Intelligence On Email Subscriber Lists
If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no...
Auto-Responders: Why Trigger-Based Email Will Increase Your Conversions
Internet marketing research firm MarketingSherpa recently asked online businesses what types of automated emails they send. The results...
Using Data-Centered Storytelling To Enchant & Engage Your Email Audience
Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship...
Infographic: The Challenge Of Email Success In A Fragmented Mobile World
Soon, nearly half of all emails will be consumed on mobile devices, where the methods used to read them are widely varied. Having a...
The ABCs Of A/B Testing
Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it...
3 Ways To Get In Your Customers’ Heads — And Stay In Their Inboxes
Email overload and inbox fatigue are all too real. But, we all have an “inner circle” of emails we look forward to reading — you know,...
Infographic: Optimizing Email Marketing For Smartphones & Mobile
Email isn’t dead. In fact, it’s one of the most popular activities people do on their smartphones and tablets. So are your email messages...
3 New Ways To Measure Email Campaign Effectiveness
Almost 70% of all messages in people’s inboxes are non-personal, meaning they are marketing offers, social updates, receipts and more....
Silverpop Snares $25 Million In New Funding To Fuel Growth
Email and behavioral marketing technology provider, Silverpop, has raised $25 million in The company says it will use the money to fuel...
Moving From Static To Dynamic: Building Relationship-First Email Creative
In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the...
Email Marketing Metrics Study Identifies Top Performers & Sets Industry Benchmarks
Silverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S....
Merchandising For Email Marketing — Selecting Products and Promotions
How do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place...
Survey: Small & Midsize Businesses Are Spending The Majority Of Their Marketing Budgets On Emai
Edge Research was commissioned by iContact, an email service provided by Vocus, to conduct an independent study surveying 601 email...
Email Is Top Activity On Smartphones, Ahead Of Web Browsing & Facebook [Study]
That’s according to “Always Connected,” a new study from IDC that was done earlier this month and includes responses from more than 7,400...
After You Capture A Lead, What Comes Next?
Congrats on generating some awesome leads for your sales team! Now what? As marketers, our primary responsibility is to generate...
Hiring The Email Designer
So, what do you look for when hiring an email designer? Here’s a short list of key factors to help ensure you have the right folks on the...
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