
Gmail Promotions Tab Gets Visual Punch: Google Testing Image-Driven Grid View
Source: Google It’s like Pinterest for your inbox. Today, the Visual Web is coming to email with Google’s latest test of a grid view in...

How Microsoft Scroogled Itself As The Defender Of Email Privacy Over Google
For just over a year, Microsoft has been attacking Google over email privacy. Consumers are getting “Scroogled” by a Google that doesn’t...

Judge Denies Class Action Status To Gmail “Wiretapping” Suit, Effectively Killing It
Google received a major win yesterday in the potentially massive Gmail “wiretapping” litigation. Class action status was denied to the...

How Email Marketers Can Make Birthdays Come More Than Once A Year
As you evaluate your 2013 email programs and work on your 2014 initiatives, be sure to take a hard look at how much of your revenue from...

Everything You Need To Know About Gmail’s Auto-Unsubscribe
Gmail recently announced the addition of an auto-unsubscribe feature to promotional messages, making it easier for Gmail users to...

6 Things To Watch For Better Gmail Deliverability
For most email marketers, reaching the inbox at Gmail is difficult, and trying to discover why emails aren’t reaching the inbox is...

Study: Keep Subject Lines At 6 To 10 Words Or Try A Song Lyric To Lift Email Open Rates
After analyzing more than 260 million emails across 540 retail email marketing campaigns, marketing analytics firm Retention Science...

10 Ways To Cure The Post-Holiday Email Blues
Now that we’re beyond the volume increase around Black Friday, Cyber Monday and Christmas, are you suffering from the post-holiday email...

Email Is The New Email
So many lessons that apply to digital marketing as a whole were learned in email. Email marketing encompasses everything from brand...

Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them
Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices,...

Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014
Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether...

Report: Marketing Emails Opened On Mobile Devices Jumped 61% To 65% In Q4 2013
The number of marketing emails opened on mobile devices continued to climb last quarter according to email marketing provider Movable...

5 Ways To Kick Start Your Email Marketing This Year
The new year is upon us — and there is no better time than the start of the year to review your email marketing campaigns and make...

My Prediction For Email Open Rates In 2014
With Google’s recent Gmail update significantly changing the way it handles cached images, they have also updated the desktop interface...

FAQ: How The New Gmail “Send To Anyone On Google+” Feature Works
Google has announced that soon, anyone with both a Gmail account and a Google+ account will be able to message anyone else with a Gmail...

How Gmail Improved Security & Email Analytics by Caching Images
Google officially announced that images in Gmail would be enabled for all webmail users on December 12th (with iOS and Android Gmail apps...

Top 11 Email Marketing Columns For 2013
What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the...

What Email Marketers Are Saying About Gmail’s Image Serving Change
serving images in Gmail from its own servers, rather than from the sender’s servers. As we reported yesterday, Gmail open rates should...

Infographic: How To Succeed With Email Marketing Campaigns
Email’s far from dead. In fact, it’s one of the top activities on mobile devices. So are your emails and email marketing campaigns set to...
























