This column will be tough for me to write because, after 20 years of being in marketing, something happened to me that changed the way I...

Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of...

Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing...

The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their...

announcement on Monday, the email service provider revealed the launch of their first full-service marketing platform, adding a variety...

“One-to-one marketing” continues to be one of the biggest buzzwords of 2019. At MarTech West last month, it felt like everyone at the...

In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their...

It should come as no surprise by now that if you’re designing emails with a mobile-first ethos and aesthetic, then you’re already late to...

As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think...

AMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox....

Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer...

OYO Rooms uses AMP for Email to let users browse and see hotel and rental details right from the email. Remember when Google teased the...

B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the...

Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers...

I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in touch with...

Morning Brew founders Alex Lieberman (left) and Austin Rief. While marketers of all kinds are laboring over dozens of personas that make...

As an email marketer, you may be feeling the post-holiday lull as 2019 starts to take shape. After a period of high subscribe rates and...

We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions are...

In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before...

These seven examples from top brands demonstrate how to infuse creativity into every part of your digital marketing campaigns, while...