I got mansplained and it changed my marketing
This column will be tough for me to write because, after 20 years of being in marketing, something happened to me that changed the way I...
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Marketing to the managed inbox: Why digital marketers need to own deliverability
Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of...
Email marketers: Get more creative with customer data
Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing...
How strict privacy laws can inform a marketer’s approach to email
The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their...
Mailchimp set to launch full-service marketing platform
announcement on Monday, the email service provider revealed the launch of their first full-service marketing platform, adding a variety...
5 steps to move closer to one-to-one personalization
“One-to-one marketing” continues to be one of the biggest buzzwords of 2019. At MarTech West last month, it felt like everyone at the...
Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campa
In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their...
Here’s why you need to make sure your email design is mobile-first
It should come as no surprise by now that if you’re designing emails with a mobile-first ethos and aesthetic, then you’re already late to...
Marketing is more than KPIs, it’s service
As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think...
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app
AMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox....
Opting out: A guide to letting go of email subscribers the right way
Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer...
Dynamic AMP for Email is rolling out in Gmail now
OYO Rooms uses AMP for Email to let users browse and see hotel and rental details right from the email. Remember when Google teased the...
B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!
B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the...
Think global but send hyperlocal email communications
Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers...
Get your email marketing program back on track by reviewing the basics
I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in touch with...
Here’s what email marketers can learn from Morning Brew’s expansion
Morning Brew founders Alex Lieberman (left) and Austin Rief. While marketers of all kinds are laboring over dozens of personas that make...
Unconventional email themes can improve engagement with the right approach
As an email marketer, you may be feeling the post-holiday lull as 2019 starts to take shape. After a period of high subscribe rates and...
What the US data protection law will mean for ad tech and marketers
We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions are...
Brand equity: Does your email build it up or tear it down?
In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before...
7 inspiring B2B marketing campaigns
These seven examples from top brands demonstrate how to infuse creativity into every part of your digital marketing campaigns, while...
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