Want an example of a misleading marketing meme? “You want to engage Millennials? Move all your budget into social media, into mobile...

Do you remember those awful chain emails from the late ’90s and early 2000s? They came in three varieties: a personal survey, an email...

It’s well known that order confirmation emails are some of the most widely opened, read and clicked emails around. It’s the one type of...

Today Square is launching “Square Marketing.” The simplest way to describe it is: email marketing with associated CRM capabilities....

Recently, there has been a lot of discussion about the use of subscriber engagement as a signal to filter promotional emails to either...

Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider...

In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers....

Both email marketing and marketing automation software should ultimately save time and enhance revenues — and taking a myopic view of...

The Canadian Radio-television and Telecommunications Commission (CRTC), the regulatory agency tasked with enforcing the law, has stressed...

Over the last few years, we’ve seen a number of specialist email analytics tools crop up that provide analytics data which can be used to...

Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during...

Sending welcome emails to new subscribers is considered a best practice among most email marketers today. At the very least, it helps...

Marketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The...

Since the inception of email as a marketing medium, it’s been thought of as a bottom-of-the-funnel marketing tool – driving conversions...

There’s nothing more valuable than assembling some serious industry brainpower in one room for a good discussion around immediate and...

This was something I used when I was just starting out, and it was responsible for more than half the appointments on my calendar....

We are already well into 2015, but many marketers are still refining their plans for the year. I’m beginning to hear several common...

Native advertising featuring Kraft recipes were delivered in email newsletters from Recipe.com. Meredith Corp. has long sold traditional...

“Who created your email strategy?” is an interesting question. I’ve worked with a lot of organizations that have been sending email...

Ray Tomlinson sent the very first email in 1971 with a simple test message that said, “QWERTYUIOP.” Email has gone through many...