Fahad HApr 15, 20155 min readTo Speak Millennial, Use EmailWant an example of a misleading marketing meme? “You want to engage Millennials? Move all your budget into social media, into mobile...
Fahad HApr 13, 20154 min readClick Here Or Else: The Evolution of Chain EmailsDo you remember those awful chain emails from the late ’90s and early 2000s? They came in three varieties: a personal survey, an email...
Fahad HApr 8, 20154 min readHow You Can Improve Your Order Confirmation Emails + 4 Inspirational ExamplesIt’s well known that order confirmation emails are some of the most widely opened, read and clicked emails around. It’s the one type of...
Fahad HApr 7, 20152 min readExpanding Its Services, Square Launches Email Marketing With A TwistToday Square is launching “Square Marketing.” The simplest way to describe it is: email marketing with associated CRM capabilities....
Fahad HApr 1, 20156 min readEverything Marketers Need To Know About Engagement-Based Spam FilteringRecently, there has been a lot of discussion about the use of subscriber engagement as a signal to filter promotional emails to either...
Fahad HMar 30, 20152 min readMobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated RevenUsing the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider...
Fahad HMar 30, 20157 min readGmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, PartIn mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers....
Fahad HMar 23, 20154 min read4 Areas Of Email Marketing ImprovementBoth email marketing and marketing automation software should ultimately save time and enhance revenues — and taking a myopic view of...
Fahad HMar 18, 20154 min readThe Shoe Drops As Canada Starts Enforcing New Anti-Spam LawThe Canadian Radio-television and Telecommunications Commission (CRTC), the regulatory agency tasked with enforcing the law, has stressed...
Fahad HMar 12, 20153 min readEnhance Your Emails With Advanced Analytics DataOver the last few years, we’ve seen a number of specialist email analytics tools crop up that provide analytics data which can be used to...
Fahad HMar 10, 20157 min readGmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, PartGmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during...
Fahad HMar 4, 20155 min readHow Welcome Emails Help Predict Future Subscriber Engagement & ValueSending welcome emails to new subscribers is considered a best practice among most email marketers today. At the very least, it helps...
Fahad HMar 3, 20153 min readCashing In On Kanye: How Award Show Triggers Can Benefit Your BrandMarketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The...
Fahad HFeb 27, 20153 min readLife Beyond The Click: Email In 2015Since the inception of email as a marketing medium, it’s been thought of as a bottom-of-the-funnel marketing tool – driving conversions...
Fahad HFeb 24, 20153 min read8 Things The Top Mailbox Providers Really Want Email Marketers To KnowThere’s nothing more valuable than assembling some serious industry brainpower in one room for a good discussion around immediate and...
Fahad HFeb 23, 20155 min readDrive Double The Phone Appointments With Your Email MarketingThis was something I used when I was just starting out, and it was responsible for more than half the appointments on my calendar....
Fahad HFeb 13, 20153 min read5 Priorities For Email Marketing In 2015We are already well into 2015, but many marketers are still refining their plans for the year. I’m beginning to hear several common...
Fahad HFeb 13, 20152 min readKraft And Meredith Team Up On Native Ads In EmailNative advertising featuring Kraft recipes were delivered in email newsletters from Recipe.com. Meredith Corp. has long sold traditional...
Fahad HFeb 12, 20153 min readWho Created Your Email Strategy? It’s Time To Own It“Who created your email strategy?” is an interesting question. I’ve worked with a lot of organizations that have been sending email...
Fahad HFeb 4, 20154 min readWhat’s Inside Consumers’ Inboxes & What That Means For Email MarketingRay Tomlinson sent the very first email in 1971 with a simple test message that said, “QWERTYUIOP.” Email has gone through many...
