A very long time ago — at least in “Technology Time,” where huge leaps of evolution can seem to happen practically overnight — businesses...

From Reelevant It’s getting difficult to remember a time when “personalized” didn’t regularly accompany the phrase “email campaigns.” But...

It’s a new year, and predictions abound. I’m not interested in passively waiting to see if they come true; I’d rather take the “make it...

Although some email marketers are still getting up to speed with the channel’s capabilities, email remains the linchpin of many...

Email marketers have big ambitions for leveraging this popular channel — but many still have a long ways to go. That’s the key takeaway...

The most venerable discipline in online marketing, email, continued to grow and develop in 2015 — experiencing change in part because the...

’Tis the season for predictions, so let’s get to it. Here are my top seven predictions for what will happen in the world of email...

One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For many,...

At SendGrid (my employer), we believe in the power of preparation, so we have developed what we call the “email marketing workout,” a...

Channels like social media, mobile apps and immersive in-store experiences are exciting touch points for digital marketers looking for...

global deliverability declined to 79 percent. While the problem of reaching the inbox is old, the good news is that marketers have many...

Agencies have a tough job. They are tasked with deploying email campaigns to grow their clients’ businesses, yet many of the clients...

While fictional inventions often outpace what’s actually possible, not all technologies featured in popular media are far-fetched....

Breaking down its data by device, Movable Ink found Black Friday email conversions — an email click that resulted in a purchase — were...

SendGrid, which began life as a transactional email delivery platform for apps, is today taking another step into the world of email...

When it comes to client email campaigns, agencies have a challenge: Many clients don’t have a quality email list. Purchasing a list can...

When trying to recover from an email marketing mistake, your action plan may include sending an apology email. A good apology email does...

universal recycling symbol, has been the little reminder that we should recycle, reuse and reduce waste. If you want to rev up your email...

Google announced the release of its Google Customer Match advertising product. If you’re not yet familiar with it, it’s a new way to...

With so much up for grabs between now and the end of the year, brands are already escalating their email marketing campaigns as we enter...