Gaining real estate in the inbox when campaigning in the 2016 election
Email is one of the best ways for candidates to raise funds throughout the 2016 election cycle. However, inboxes are more crowded than...
top of page
Search
Making Father’s Day count: How-to tips for email marketers
Recently, I took a look at the most effective marketing campaigns for Mother’s Day and was surprised by some of the things I found —...
5 common digital marketing mistakes (and how to fix them)
It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and...
It’s time to get personal with email
Everyone with an email inbox knows that there are a lot of people vying for our attention. Every day, I get hundreds of emails. A few of...
Here’s how the presidential email campaigns are shaping up
There is now data to confirm that Donald Trump’s is the smallest. Email list size, that is. That’s according to email marketing and data...
Nuzzel launches “first network of newsletters”
An email newsletter is a single channel of communication between the author or brand and the recipient. But social news service Nuzzel...
How to increase sales through broadcast messaging
tested and proven to garner the highest return on investment of any medium on the web; however, building a responsive list of subscribers...
Email provider Bluecore, UGC platform Olapic team up to use consumers’ photos in marketing emails
User-created photos, from the Olapic web site Email marketing took another step toward becoming an outlet for user-generated content...
How marketers can identify companies that value email marketing
When we surveyed more than 500 US-based email marketers for our State of Email Salaries & Jobs in the US (email registration required),...
3 segmentation strategies to maximize profits
according to eMarketer. Your prospects and customers are not all the same. Some of them are looking to achieve a specific goal, while...
The secret to email marketing success: delivering relevance
It’s no secret why marketers rely on and continue to invest in email. In 2015, there were more than 4.35 billion email accounts and...
Electioneering & email 2016: evolving voter engagement
Former Speaker of the House and veteran Boston politician Tip O’Neill famously said, “All politics is local.” Whether stumping for votes...
Calling all channels: The multi-channel race for the presidency in 2016
Republican presidential candidate Donald Trump, a strong contender, as we all know, is a big proponent of this new form of outreach....
The need for speed in email marketing
Big data equals slow data Customer data is the fuel that drives effective marketing campaigns. In the world of big data, conventional...
Email deliverability issues? Here are the 5 questions you should be asking
Email marketing is the most important vehicle for reaching new and existing customers throughout the year. Businesses can utilize email...
4 ways to improve your email marketing production process
Most of the report’s findings (email registration required) serve simply to raise questions about whether a brand should consider...
How to optimize your content for each step of the buyer’s journey
If you’re an experienced marketer, then you probably understand the difference between “marketing” and “selling.” Far too often, business...
The road map to personalization
We hear it all the time: Marketing must be personalized to drive engagement and keep people engaged. True. But what does that really...
Deliver more value to the inbox: 4 dos and don’ts
Email offers the best return on investment when compared with every other digital discipline, with 68 percent of marketers surveyed by...
We’re reaching the tipping point in mobile commerce
Have you noticed what’s going on with mobile? Mobile revenue is at a record high, as more and more consumers use their smartphones to...
bottom of page