Email is one of the best ways for candidates to raise funds throughout the 2016 election cycle. However, inboxes are more crowded than...

Recently, I took a look at the most effective marketing campaigns for Mother’s Day and was surprised by some of the things I found —...

It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and...

Everyone with an email inbox knows that there are a lot of people vying for our attention. Every day, I get hundreds of emails. A few of...

There is now data to confirm that Donald Trump’s is the smallest. Email list size, that is. That’s according to email marketing and data...

An email newsletter is a single channel of communication between the author or brand and the recipient. But social news service Nuzzel...

tested and proven to garner the highest return on investment of any medium on the web; however, building a responsive list of subscribers...

User-created photos, from the Olapic web site Email marketing took another step toward becoming an outlet for user-generated content...

When we surveyed more than 500 US-based email marketers for our State of Email Salaries & Jobs in the US (email registration required),...

according to eMarketer. Your prospects and customers are not all the same. Some of them are looking to achieve a specific goal, while...

It’s no secret why marketers rely on and continue to invest in email. In 2015, there were more than 4.35 billion email accounts and...

Former Speaker of the House and veteran Boston politician Tip O’Neill famously said, “All politics is local.” Whether stumping for votes...

Republican presidential candidate Donald Trump, a strong contender, as we all know, is a big proponent of this new form of outreach....

Big data equals slow data Customer data is the fuel that drives effective marketing campaigns. In the world of big data, conventional...

Email marketing is the most important vehicle for reaching new and existing customers throughout the year. Businesses can utilize email...

Most of the report’s findings (email registration required) serve simply to raise questions about whether a brand should consider...

If you’re an experienced marketer, then you probably understand the difference between “marketing” and “selling.” Far too often, business...

We hear it all the time: Marketing must be personalized to drive engagement and keep people engaged. True. But what does that really...

Email offers the best return on investment when compared with every other digital discipline, with 68 percent of marketers surveyed by...

Have you noticed what’s going on with mobile? Mobile revenue is at a record high, as more and more consumers use their smartphones to...