4 ways to win the inbox in 2017
were all the rage last year are already standard practice. Marketers always need to look ahead and be prepared for what’s to come, so...
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Email Optimization Checklist – Capture, Convince, Close
Whereoware’s Email Optimization Checklist walks through tried and true techniques for crafting and sending emails that capture inbox...
Revamping your email marketing program for the new year
For an email program to be successful, marketers need to analyze and revamp sending strategies, tools and message content at least once a...
The 12 stages of email marketing’s evolution: Past and future
said at Dreamforce in 2013. As a huge fan of email, I remember being kind of offended on behalf of email and thinking, “Anyone who says...
Variations on a marketing stalwart: Our top email marketing columns for 2016
Email may have been the internet’s first marketing medium, but that doesn’t mean it’s standing still. Trends like the growth of mobile,...
Amazon’s December email campaigns outperform competitors, earning nearly 20% read rate
Twin Design / Shutterstock.com According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing...
Getting the most out of your holiday emails
during the holidays, but there are certain tips all email marketers should follow to get the most out of their campaigns and to provide...
Return Path buys email deliverability specialist Email Copilot
For email service providers (ESP), getting the email delivered to an inbox is the central metric. To help boost these capabilities, New...
6 ways marketers try to manipulate subscribers and why we should stop
As we approach the New Year, let’s resolve to focus more on serving our subscribers instead of trying to manipulate them, and to focus...
Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences
Believe it or not, email as a service exists. And for the right brands, it’s opening the door to opportunities that bridge the gap...
Mastering the email ecosystem for effective marketing
Email delivery is a moving target, and each aspect of the campaign deserves the same attention to ensure maximum deliverability and ROI....
Study finds e-retailers are making it more difficult to unsubscribe from emails
After analyzing email marketing unsubscribe practices of the top 200 e-commerce sites based on revenue (per Internet Retailer magazine),...
The hierarchy of subscriber needs: Key success & failure metrics
For email marketers to be successful, they must meet or exceed these expectations, which can be measured by a set of success metrics and...
How to find the email personalization sweet spot
email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when...
Gmail finally supports responsive design: answers to 4 burning questions
mrmohock / Shutterstock.com Gmail started rolling out support for CSS media queries across its email clients around midnight last night,...
The genius of easy-click emails
The email was simple and elegant and consisted of just five words: “Happy with your WestJet Trip?” Below the text were oversized images...
Email marketing in the age of social media
highest return on investment of any channel. Both email marketing and social media have their strengths and benefits, and marketers need...
5 email marketing sound bites (and the deeper meaning behind them)
Here are my favorite quotes from The Email Design Conference and my take on their deeper meanings: “The time when emails had to be...
5 steps to optimize the back end of your sales funnel
Optimizing your inbound marketing regimen for lead generation is no easy task for marketers. Doing so requires creating compelling...
Is your email a casualty of the war on spam?
deliverability is a core issue. It’s commonly known that when you send an email, it doesn’t always reach the intended recipient. Between...
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