Hey, email marketers — Take a load off and embrace automation
More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending...
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The best unsubscribe email is the one you don’t send
While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I hadn’t opened emails...
Insights from 130 agencies — The State of Email Marketing
SharpSpring gathered insights from 130 agencies to find out: How agencies evaluate platforms. What an agency’s objectives are when...
The conflicted marketer’s take on AMP for Gmail
announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to interact with email...
New Gmail features are on the way, including a confidential mode that lets users expire messages
Google announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app...
Gmail’s upcoming redesign to include more app integration, smart replies & offline suppor
A complete overhaul of Gmail is in the works, according to an email sent to users earlier this week. Google says the Gmail redesign,...
What’s the future of consumer data now that Facebook is pulling back?
We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s disclosure of the...
The rise of passive opt outs: Four ways to boost engagement
a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers ranked email as their top...
BIMI launches to add trusted logos to emails
If you get an email from Amazon, how do you know it’s actually from the ecommerce giant? You could look for the “@amazon.com” domain. And...
All About the GDPR
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive...
B2B emails: To HTML or not to HTML?
To my surprise, the choice between using or not using HTML for B2B emails still seems to be a source of serious debate among marketers....
4 questions to launch your data-driven email strategy
I was at the grocery store getting supplies for my weekly steak night ritual. As I walked to the checkout, the teenager at the cash...
Email marketing report: Email volume was up 18% in 2017
According to Yes Lifecycle Marketing, email volume was up 18 percent year over year in 2017, but the number of people signing up for...
What does it take to run a successful email marketing program?
With four multi-million dollar companies under his belt, including KISSmetrics, CrazyEGG and HelloBar, and features in Forbes,...
Building a learning agenda into your marketing program
All too often, though, we focus effort on tests that don’t increase our long-term knowledge, or we hold onto long-held, unchallenged...
The challenges email marketers face in 2018 and how to overcome them
The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the...
Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
Starting today, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging...
Make 2018 a great year for your email program
Similar to a New Year’s resolution, often the answers are simple — the challenge is sticking with them. Here is my view on the most...
5 email marketing trends to watch in 2018
The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering...
Got a few minutes? Do a 5-point email audit
I always urge marketers to set aside time, while the year is young, to go off-site for a strategy day and develop a plan for your...
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