Google announced today that it’s going to start serving images sent to Gmail users from its own servers, not from the sender’s servers....

We’ve published an updated story with information from Google about what today’s change means for tracking email marketing. Please see...

38 percent more email opens occurred on Black Friday compared to Cyber Monday’s email open rates. According to a post on the company’s...

The Christmas shopping season is officially upon us. Inboxes are stuffed with special email promotions that will hopefully result in...

This holiday shopping season, we anticipate record growth for online sales, with Thanksgiving expected to reach $1.1 billion, Black...

Gmail rolled out its inbox tabs, and email marketing data provider Return Path claims not much has changed with reader rates since the...

The last two months of the year bring an increase in email frequency as retailers try to drive revenue during the busiest shopping season...

Earlier this summer, Google introduced ads in Gmail that look similar to regular emails and appear at the top of the Promotions tab when...

I get questions all the time from marketers looking for advice on their email campaigns. How can we run better campaigns? How can we...

report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent...

As many articles have noted, mobile email opens are on the rise; some predict that mobile opens will surpass desktop opens by the end of...

Even though industry statistics indicate that more than 50% of email opens occur on a mobile device, a brand’s desire to provide an...

Retention Science discovered online shoppers are twice as likely to respond to free shipping offers versus price discounts. According to...

While much has been written about the new Gmail ads that look a lot like regular emails in the Promotions tab, did you know they are...

To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected...

The latest version of the Android Gmail app, 4.6, has an entire library dedicated to code for ad execution as Artem Russakovskii of...

Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%. That’s an impressive figure! Better yet,...

Stock image used with permission of Shutterstock. I like lists. Okay, that’s not quite true. I LOVE lists. Growing up, one of my favorite...

Last week at the ExactTarget Connections Conference, I had that the opportunity to meet Forrester analyst Shar vanBoskirk. Like most in...

If you are aiming to use email marketing effectively, then one of your primary focuses should always be to increase your subscribers....