Fahad HJun 4, 20195 min readI got mansplained and it changed my marketingThis column will be tough for me to write because, after 20 years of being in marketing, something happened to me that changed the way I...
Fahad HMay 31, 20194 min readMarketing to the managed inbox: Why digital marketers need to own deliverabilityToday’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of...
Fahad HMay 22, 20194 min readEmail marketers: Get more creative with customer dataCustomers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing...
Fahad HMay 17, 20195 min readHow strict privacy laws can inform a marketer’s approach to emailThe debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their...
Fahad HMay 13, 20191 min readMailchimp set to launch full-service marketing platformannouncement on Monday, the email service provider revealed the launch of their first full-service marketing platform, adding a variety...
Fahad HMay 10, 20193 min read5 steps to move closer to one-to-one personalization“One-to-one marketing” continues to be one of the biggest buzzwords of 2019. At MarTech West last month, it felt like everyone at the...
Fahad HMay 9, 20193 min readMilkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaIn his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their...
Fahad HApr 26, 20195 min readHere’s why you need to make sure your email design is mobile-firstIt should come as no surprise by now that if you’re designing emails with a mobile-first ethos and aesthetic, then you’re already late to...
Fahad HApr 4, 20195 min readMarketing is more than KPIs, it’s serviceAs long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think...
Fahad HMar 28, 20193 min readEarly AMP for Email lessons: Apple Mail workaround; Approach it like an appAMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox....
Fahad HMar 27, 20196 min readOpting out: A guide to letting go of email subscribers the right wayEmail newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer...
Fahad HMar 26, 20192 min readDynamic AMP for Email is rolling out in Gmail nowOYO Rooms uses AMP for Email to let users browse and see hotel and rental details right from the email. Remember when Google teased the...
Fahad HMar 25, 20191 min readB2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the...
Fahad HMar 18, 20195 min readThink global but send hyperlocal email communicationsBrands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers...
Fahad HMar 12, 20195 min readGet your email marketing program back on track by reviewing the basicsI spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in touch with...
Fahad HMar 8, 20193 min readHere’s what email marketers can learn from Morning Brew’s expansionMorning Brew founders Alex Lieberman (left) and Austin Rief. While marketers of all kinds are laboring over dozens of personas that make...
Fahad HFeb 22, 20194 min readUnconventional email themes can improve engagement with the right approachAs an email marketer, you may be feeling the post-holiday lull as 2019 starts to take shape. After a period of high subscribe rates and...
Fahad HFeb 19, 20193 min readWhat the US data protection law will mean for ad tech and marketersWe’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions are...
Fahad HFeb 5, 20195 min readBrand equity: Does your email build it up or tear it down?In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before...
Fahad HJan 18, 20191 min read7 inspiring B2B marketing campaignsThese seven examples from top brands demonstrate how to infuse creativity into every part of your digital marketing campaigns, while...
