Customers will always be more forgiving of promotional messages when they’re in the mood to shop, especially when it comes to their...

According to a recently released email benchmark study from Yesmail, consumers are making a lot more purchases from emails opened on a...

On Thursday, August 21st join speakers Autumn Tyr-Salva and Jose Santa Ana of Message Systems, as they illustrate how email marketers...

The Federal Trade Commission (FTC) has reached a settlement with what it calls “one of the world’s reputedly biggest spammers,” over a...

As marketers, we like deliverables. They serve as tangible signs that we’ve moved the needle on the company’s bottom line. Saying “I got...

Since February Gmail has included an “Unsubscribe” link at the top of many newsletters, a feature intended to give users an easier way to...

Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or...

There are plenty of reasons why you shouldn’t be purchasing email lists for your marketing efforts, like the whole legality of it....

As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing “delivered” with “inbox placement,”...

Attracting new prospects to your enterprise is obviously key to a successful business, but that is just the beginning of the process. To...

After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed:...

Most email marketers are data junkies. They track their deliverability, spam rate, bounces, clicks, clicks-to-open rate, conversions and...

More and more, franchise brands are embracing email marketing to help them on a number of fronts. Often, franchisers deal with a number...

This article is part of Marketing Land’s Holiday Retailer series. A blacklist is a way of blocking IP addresses or domains of email...

The World Cup has begun and it finally seems like excitement in the U.S. is on par with the rest of the world. This year, a record 31.5...

Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether...

Though social followings and social engagement play an important role in any company’s overall online presence, nothing beats email when...

Analyzing marketing emails sent by 3,000 brands from 40 different countries during 2013, Silverpop reported on the mean and median...

Mobile marketing, like text and push notifications, is growing fast — but email is still the primary channel for marketing communication...

By Kevin Mandeville, Content Designer at Litmus, @kevingotbounce Recently, our company sent the launch email for The Email Design...