Whether you are thrilled or crushed with the outcome of Sunday’s game, the real winners are the marketers who executed clever campaigns...

With more than half of all emails now opened on mobile devices, it’s not surprising that Google has designed an app to better fit the...

According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The...

In this article, we’ll cover a topic that’s beginning to finally gain steam in the modern tech-marketing world (but, in fact, has been...

If you run any kind of online business, the concept of email marketing probably doesn’t seem all that difficult. You just type up your...

I’m sure some of your subscribers feel the same. This is why I want to talk about value added email content — an extremely important, yet...

Email service provider Mailjet surveyed 300 marketers – 100 from the U.S., 100 from France and 100 from Germany – to gain a better...

In late 2014, Google announced “Inbox by Google,” update to the nearly ten-year-old Gmail interface that is essentially a re-imagined...

Consumers are inundated with emails — and as inboxes grow crowded, clicks and engagement decline. This makes personalization more...

The Internet is the cornerstone of technology in the office. Social networks for business are beginning to emerge into corporate...

In our earlier profiles of email marketers that can serve as solid prototypes for other businesses, we dissected LinkedIn and Groupon:...

Email is one of the most established forms of digital marketing, but that doesn’t mean it’s boring or stagnant. In fact, this year saw a...

Major retailers that sent out holiday e-mail marketing campaigns with the phrase “Cyber Week” in their subject lines got a proverbial...

Last month, I explored some of the most innovatively-designed emails of 2014, which included sliding carousels, videos, progressive...

This past year has seen a lot of activity in the email landscape. The biggest influencer was Google, which launched new products to offer...

Real-time email campaigns triggered by events like the weather are among the most effective marketing strategies to drive click-through...

During the holidays, most marketers seem to forget that email isn’t about yelling, it’s about listening. Segmenting, for example, is...

For many marketers, the success of any campaign is determined simply by the bottom line: expenses of the campaign vs. revenues generated....

Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving...

I recently participated on a panel of email designers, hackers and entrepreneurs that discussed the many difficulties that email...