Fahad HJun 25, 20153 min readQuick Tips To Grow And Maintain A Healthy Email ListOf the many challenges facing email marketers, one of the first hurdles to overcome is growing your list and maintaining it moving...
Fahad HJun 23, 20151 min readStudy: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails OpenedEmail testing and analytics company Litmus analyzed 400,000 email campaigns that earned, at minimum, 500 opens between January 2013 and...
Fahad HJun 17, 20151 min readLiveIntent Lands $32.5 Million In Funding For Email Advertising PlatformLiveIntent announced it secured $32.5 million in growth equity investment, led by private equity firm FTV Capital, to expand its platform...
Fahad HJun 12, 20155 min read3 Simple Methods For Obtaining Email Address Leads, Guaranteed To Work In Any IndustryEmail is the clear leader of the pack in the online marketing world. With its high engagement rate and ROI, email is an obvious marketing...
Fahad HJun 12, 20155 min readBloggers Need To Learn To Love Email: Top Tactics And IdeasSome of the most visited websites in the world are blogs – Mashable, Lifehacker, Huffington Post, and so on. These websites drive...
Fahad HJun 10, 20155 min readEmail Best Practice Pros: Next Glass Taps Into Predictive PossibilitiesBeer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities...
Fahad HJun 9, 20151 min readReport: Mobile Now Accounts For 22% Of All Email-Generated Revenue & 45% Of All Email ClicksMobile email revenue is continuing to rise, up 12 percent in Q1 2015 over Q4 2014 according to Yesmail’s latest quarterly email marketing...
Fahad HJun 5, 20154 min readThe Cost Of Keeping A Brand Advocate Onboard And EngagedNow that you have identified brand influencers and defined rewards packages, how do you maintain engagement beyond the initial...
Fahad HMay 28, 20155 min readWhy These Email Marketing Tactics Are Important For The Presidential Campaigns (And Your Email CampaThe star of the 2012 presidential campaign and election wasn’t Barack Obama, but rather his email marketing strategy, which purportedly...
Fahad HMay 20, 20154 min readWe Surveyed 1200 People To Learn How To Increase Email EffectivenessEmail marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the Media and Publishing industry...
Fahad HMay 18, 20155 min readSqueeze More Opens And Clicks From Your Broadcast EmailsIf you run an online business, odds are you utilize broadcast emails as a marketing tool. And, while just shooting out a...
Fahad HMay 15, 20154 min readSad To See You Go: The Impact Of Canadian Anti-Spam Legislation On Subscriber RatesIt came as no surprise that the Canadian Anti-Spam Legislation (CASL) was going into effect. Although rumors were circulating about the...
Fahad HMay 13, 20154 min readReaping The Email Personalization PayoffEven if you were making a strictly intuitive argument about applying the power of Big Data personalization to email marketing, it would...
Fahad HMay 11, 20153 min read6 Dos And Don’ts For Lifecycle Email MarketingThe customer lifecycle refers to the milestones in a common path that most consumers tend to follow over the course of their relationship...
Fahad HMay 8, 20156 min readEmail Segmentation, Personalization, Automation: Getting Important Data Into Your ESPHowever, when it comes to implementation, we frequently run into the issue of how to get the required data into their email platform....
Fahad HApr 29, 20151 min readGoogle Pulls Plug On Gmail Grid ViewGoogle’s test to bring visual pop to email has come to an end. Launched in March 2014, the Gmail grid view on users’ promotions tab gave...
Fahad HApr 29, 20153 min readText-Only Subject Lines That Perform, Now That Gmail Grid View Is HistoryA picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the...
Fahad HApr 28, 20151 min readShocking! Clickbait Headlines May Be Ruining Your Email MarketingYou won’t believe it! (Actually, I think you will.) Clickbait headlines often work on social networks and across the web, but they’re not...
Fahad HApr 20, 20155 min readSend Out An “S.O.S.” to Improve Your Database Email MarketingIf you have any kind of working customer relationship management (CRM) system, odds are much of your marketing effort is going toward...
Fahad HApr 17, 20153 min readGmail, Outlook Apps Build A Better Email Marketing EcosystemWith more than 50 percent of email users now opening emails on mobile devices, it’s no wonder major email providers like Gmail and...
