Less than a year ago, a study from Pew Research Center revealed employees with online access rated email as their most important working...

Email is one of the most popular channels for distributing a survey. But for some reason, most of the emails I receive that include a...

I have worked with many young(er) people over the years who have wondered where they could go with a career in email marketing. My advice...

Lifescript, a website for women’s health, is a flourishing player in a high-stakes game where precision execution and technical finesse...

Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most email marketers rejoicing....

Love it or hate it, email is at the heart of many business relationships, and it is one of the main tools marketers use to develop and...

2015 is the Year of Mobile. Just like 2014 was … and 2013 … and 2012 … It’s become a bit of a joke, really. But what’s not funny is that...

Today we’re going to talk about creating a “pipeline” that serves up leads and hungry prospects to you — every day, 24/7 — on autopilot....

It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However, Movable Ink’s Q2 “US...

In my last column, I spoke a bit about achieving the best results for your email program through testing. Now, let’s take a deeper dive...

The future of email will be live content. First-party data will be the key differentiator in driving results, so the latency of today’s...

The email design and coding process is broken for many companies. Email marketers are spending a disproportionate amount of their lives...

With Web-based communications infiltrating all aspects of life, email has become one of the best ways for businesses to communicate with...

Social sharing gets a lot of attention — in large part, because it’s relatively easy to measure — but the all but invisible email forward...

The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are...

It’s common knowledge these days that emails you send could be opened anywhere and at any time. I’m sure you’ve seen plenty of stats...

What’s the fastest-growing social media network, with what may be the greatest potential future upside for marketers? Picture this: It’s...

We’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Google updated its algorithm to reward mobile-friendly...

If you’re like many email marketers out there, you send your regularly scheduled batch and blast email to your entire list each day, week...

In my last column, I discussed the importance of list size and deliverability and how that impacts reach and engagement. The other...