Fahad HJan 20, 20163 min readCan A Hybrid Email Sending Strategy Give You The Best Of Both Worlds?A very long time ago — at least in “Technology Time,” where huge leaps of evolution can seem to happen practically overnight — businesses...
Fahad HJan 19, 20162 min readParis-Based Startup Reelevant Offers Simplified Email PersonalizationFrom Reelevant It’s getting difficult to remember a time when “personalized” didn’t regularly accompany the phrase “email campaigns.” But...
Fahad HJan 18, 20166 min readFreshen Up Your 2016 Email StrategyIt’s a new year, and predictions abound. I’m not interested in passively waiting to see if they come true; I’d rather take the “make it...
Fahad HJan 12, 20162 min readCampaign Monitor Unveils Its Rebuilt Drag-And-Drop Email BuilderAlthough some email marketers are still getting up to speed with the channel’s capabilities, email remains the linchpin of many...
Fahad HJan 11, 20162 min readYesmail Report: Email Marketers Need To Walk Before They Can RunEmail marketers have big ambitions for leveraging this popular channel — but many still have a long ways to go. That’s the key takeaway...
Fahad HDec 29, 20152 min readEmail Marketing In 2015: The Most Popular Columns Of The YearThe most venerable discipline in online marketing, email, continued to grow and develop in 2015 — experiencing change in part because the...
Fahad HDec 29, 20153 min read7 Email Marketing Predictions For 2016’Tis the season for predictions, so let’s get to it. Here are my top seven predictions for what will happen in the world of email...
Fahad HDec 21, 20155 min readWhy Marketers Need To Move From Email Reactivation To Continued AddressabilityOne of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For many,...
Fahad HDec 14, 20153 min readThe Email Marketing WorkoutAt SendGrid (my employer), we believe in the power of preparation, so we have developed what we call the “email marketing workout,” a...
Fahad HDec 10, 20154 min readHow Personalization Made Email Marketing Cool AgainChannels like social media, mobile apps and immersive in-store experiences are exciting touch points for digital marketers looking for...
Fahad HDec 9, 20154 min readEmail Deliverability Requires New Solutions To Old Problems In 2016global deliverability declined to 79 percent. While the problem of reaching the inbox is old, the good news is that marketers have many...
Fahad HDec 8, 20151 min read[Reminder] Organically Grown Email Lists — The Inside Track For AgenciesAgencies have a tough job. They are tasked with deploying email campaigns to grow their clients’ businesses, yet many of the clients...
Fahad HDec 8, 20154 min readHow Facial-Recognition Software Will Shape The Future Of Email MarketingWhile fictional inventions often outpace what’s actually possible, not all technologies featured in popular media are far-fetched....
Fahad HDec 7, 20152 min readBlack Friday & Cyber Monday Email Marketing Results: Mobile Open Rates Exceed 60%Breaking down its data by device, Movable Ink found Black Friday email conversions — an email click that resulted in a purchase — were...
Fahad HDec 2, 20152 min readTransactional Email Provider SendGrid Continues Its Entry Into Marketing With Launch Of “Campaigns”SendGrid, which began life as a transactional email delivery platform for apps, is today taking another step into the world of email...
Fahad HDec 1, 20151 min readOrganically Grown Email Lists — The Inside Track For AgenciesWhen it comes to client email campaigns, agencies have a challenge: Many clients don’t have a quality email list. Purchasing a list can...
Fahad HDec 1, 20155 min readMy Top 5 Favorite Apology EmailsWhen trying to recover from an email marketing mistake, your action plan may include sending an apology email. A good apology email does...
Fahad HNov 30, 20154 min readA 3-Step Plan For Easier Email Marketinguniversal recycling symbol, has been the little reminder that we should recycle, reuse and reduce waste. If you want to rev up your email...
Fahad HNov 23, 20155 min readGoogle Customer Match From The Email Marketer’s Point Of ViewGoogle announced the release of its Google Customer Match advertising product. If you’re not yet familiar with it, it’s a new way to...
Fahad HNov 21, 20153 min readHoliday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your ListWith so much up for grabs between now and the end of the year, brands are already escalating their email marketing campaigns as we enter...
