Forrester Research is out with its new US display advertising forecast through 2021. The firm says that mobile, video and social media...

General Data Protection Regulation. The impending GDPR brings about new data protection rules, heralding an unprecedented level of...

Programmatic has changed that. Today, it’s the media agency that guides the campaign, that draws the resources and sets the agenda. The...

Still, the power of an advertisement is diminished when the consumer realizes it is an ad. When Peyton Manning won the Super Bowl in...

In July, when Procter & Gamble reported its quarterly earnings, the company said slashing digital ad spend by $140 million had “no...

Ad blockers have already had a huge impact on the digital landscape. This impact could only grow larger if the popularity of blocking ads...

Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the...

backlash against fraud, waste and abuse in digital. While welcome, this development is long past due and may be too late. As Forbes noted...

The UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user...

A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta...

The machine learning-driven solution aims to target consumers deemed likely to be influenced by advertising and limit spending on users...

The news over the last several weeks and months has highlighted how the Russian government engaged in a multiplatform social media,...

Twin Design / Shutterstock.com In May, Google shared details of a beta program for location extensions and store visits tracking for...

Three of the big industry trade groups representing the digital advertising ecosystem are hoping to gain support for a “self-regulatory”...

Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so much...

The only things holding back the flood of ad blockers on mobile are technological limitations, said Sridhar Ramaswamy, senior vice...

In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce,...

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love...

Spotify has launched what it says is the first self-serve platform for marketers to set up and manage audio ad campaigns. Advertisers can...

The demand for greater transparency and coordinated efforts to eliminate fraud in the digital advertising supply chain has become a...