New numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that...

Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for...

Marketers have lots of choices when it comes to display media; however, the primary choice for many people who are engaged in search...

The digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could...

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for...

When I first started in advertising, change was incremental, and so was learning. Staying current meant keeping up with the newest ways...

Roughly a decade ago, a variety of companies were trying to simplify and make (self-service) display advertising accessible to small...

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say...

Google AdSense has announced two new Experiments features to give publishers a deeper understanding of how certain factors affect their...

Atlanta-based Terminus, which provides account-based ad targeting, announced this week that it is acquiring B2B marketing analytics and...

The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only...

Programmatic ad fraud and big advertisers’ attempts to deal with it remain significant industry challenges in 2017, fueling interest in...

cease showing ads on websites that display non-compliant ad experiences beginning February 15. The initial warning was issued in June but...

Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the...

Digital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year...

Audience data is key to a good PPC (pay-per-click) strategy, and it can be collected from multiple channels. Someone watching or liking...

pull the plug on its controversial “First Click Free” policy was inevitable, following The Wall Street Journal’s decision to boycott the...

Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...

A new mobile format from ironSource, a mobile monetization and marketing technology company based in Tel Aviv, Israel, puts a playable...

brand-safety KPI has the potential to benefit players on all sides of the advertising ecosystem by tracking brand safety at the campaign...