Don’t get me wrong — I’m an optimist. Learning from our previous mistakes is the key to future success, as long as they are not repeated....

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad...

According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in...

Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies...

Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots...

Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion....

Connatix, a video syndication and monetization platform used by publishers such as Variety, Tribune Media and Meredith, launched Stories...

Google’s Matt Brittin and Sridhar Ramaswamy at Advertising Week Europe 2018 Google’s SVP of Ads and Commerce Sridhar Ramaswamy and Matt...

Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses...

Experts say that sharing vulnerability will enhance our credibility as leaders. But putting it into practice can be more challenging. For...

AppNexus and SpotX told The Wall Street Journal last week that they have ended their relationships to sell ads on NMG properties....

Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions...

Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past....

35 percent of marketers have already brought programmatic in-house, a dramatic increase from the 14 percent reported in 2016. And that’s...

Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a...

Auto ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go...

Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances the customer experience....

Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that...

Last spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher...

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that...