I’m going to focus here only on digital media — which, as we will see, is hard enough. Figuring out an attribution model that works...

And with those few words, I felt dumb.  For more than a decade I had focused on “direct response” digital campaigns, and with that one...

Brand advertising, however, involves ambiguous milestones that can be difficult to track and quantify, making traditional display metrics...

Another study supporting that argument, from comScore and Pretarget, argues that “ad viewability and hover time are more strongly...

Sanaz Ahari, the Senior Product Manager for Brand Activate Citing the conventional wisdom that a lack of branding impact metrics is...

We recently hosted a webinar with comScore focused on search data, which examined search activity happening across core search (Google,...

Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of...

Google has a free tool that I consider to be a Swiss army knife of free keyword tools.  Few people even know this free tool exists. Many...

Your business website is beautiful, full of interesting content, images, and cool functionality. You’re feeling good — until you try to...

The challenge of appropriately attributing online advertising’s influence on a user exposed to multiple channels continues to slow the...

Remember the somewhat annoying and endless stream of “s*%t people say” videos circulating on Facebook and YouTube last month? I’m still...

Not only are an average of 31% of display ads never even seen, but there’s little to no correlation between the CPMs sites are charging...

Facebook’s marketing conference late last month. Rightfully so. There’s a lot to digest. What’s interesting here isn’t so much what was...

a blog post from Microsoft. The relationship, which first came to light in September of last year, is partly a reaction to Google’s...

Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept....

The findings are from a new survey by the Pew Internet & American Life Project. Around 2,000 adults in the US were surveyed between...

Spending on display media is projected to grow at a rapid pace over the next few years ($11.73 billion by 2015, according to eMarketer...

Data-driven dynamic creative can increase return on advertising spend (ROAS) anywhere between 2 to 20 times Almost all indications of...

The days of the good old medium rectangle, wide skyscraper and leaderboard may be numbered. The Interactive Advertising Bureau (IAB) has...

new eMarketer projections out today — projections that suggest Google’s effort to expand its revenue base beyond search ads is working....