Fahad HJul 13, 20182 min readImproving the customer experience means getting search rightThe role of search is expanding and diversifying at an accelerating pace. In the age of assistance, search is everywhere and embedded...
Fahad HJul 13, 20185 min readWinning the social media marketing gameThousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and...
Fahad HJul 13, 20181 min readKeeping up with the pace of advertising, MRC proposes updates to its ad verification guidelinesupdates to its existing ad verification guidelines Tuesday. The changes — developed with the American Association of Advertising Agencies...
Fahad HJul 5, 20183 min readShould marketers own programmatic accounts as they do with SEM & Social?programmatic media in-house. We’ll talk about the specific pros and cons of doing this later in this article, but for now, it’s important...
Fahad HJul 4, 20184 min readSMX Advanced recap: Audience targeting in a privacy-centric worldHere is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World. The speakers shared new developments in audience...
Fahad HJun 5, 20182 min readTaking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from LikApple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer...
Fahad HJun 1, 20183 min readDigital advertising’s opportunities & threats from Mary Meeker’s Internet Trends reAdvertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out...
Fahad HMay 30, 20182 min readDoubleClick Bid Manager opens up digital audio ad buying globallyAs investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying...
Fahad HMay 29, 20188 min readGoogle holds an AMA-style meeting with dozens of publishers on GDPRThe format of the meeting was an AMA (ask me anything) with legal and product executives who have been involved with Google’s GDPR...
Fahad HMay 25, 20181 min readGoogle is testing ads in its app FeedAd-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing...
Fahad HMay 21, 20181 min readMore details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedInExamples of Microsoft Audience Ads Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through...
Fahad HMay 18, 20181 min readWFA demands that advertisers take actions that promote ‘a better marketing ecosystem’The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were...
Fahad HMay 16, 20181 min readAll Apple News publishers can now use DoubleClick for Publishers to serve direct-sold adsApple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content,...
Fahad HMay 15, 20181 min readAmazon poised to launch new retargeting ad product — [report]Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to...
Fahad HMay 14, 20181 min readGoogle issues updated GDPR guidance to publishers on how to gain consent from usersCookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the...
Fahad HMay 10, 20182 min readIAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growthThe IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a...
Fahad HMay 10, 20181 min readWhat is ad effectiveness, and how does it help your business?Ultimately, any judgment about measuring a digital advertising campaign’s success depends on how well it can advance the company’s goals...
Fahad HMay 8, 20183 min readHow dynamic creative will (finally) reach the tipping pointIn an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too...
Fahad HMay 4, 20185 min readUsing machine learning to get more value out of your Facebook campaignsUnderstandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their...
Fahad HMay 3, 20181 min readGoogle AdSense updates impression metrics, but earnings should not be impactedGoogle announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for...
