Google Analytics Features For Google Display Campaigns
If you haven’t married your AdWords account with your Analytics account, now is a good time to take that step forward. Otherwise, you are...
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Google Expands “Confirmed Click” Functionality To In-App Smartphone Display Ads
How many times have you accidentally clicked on a mobile display ad, when you meant to hit the adjacent content on that tiny phone...
Google Tries To Shed Kafka-esque Image By Working With AdSense Publishers Around Invalid Clicks
Any improvement in this arena will likely be received very positively by publishers. Even if they haven’t had their own account disabled...
Click-Only Attribution & The Death Of Common Sense
Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of...
2012: The Year Of Ad Targeting
While 2012 isn’t entirely behind us just yet, many exciting things have happened in the digital space over the last twelve months that...
Keyword Themes Or Individual Keyword AdGroups In Google Display — Which Is Better?
What I learned can save you a lot of time, money and frustration. What Are Keyword-Driven Campaigns? Keywords are the most common method...
Google AdSense Adds New Half Page Ad Unit Sized 300×600
The new ad unit is commonly referred to as a half page unit, which Google is calling “brand friendly” ad units. Google said this ad size...
Unstructured Data Is Redefining “Premium” In The World Of Display Advertising
Premium inventory is a term used by publishers and networks to generate higher demand and higher fees for advertising on portions of...
Predictions For The Future Of Advertising & Media
The media business is nearly as old as mankind. We started writing on tablets and scrolls millennia ago; the telecommunication business...
Now Playing: Video Ads Arrive On LinkedIn
A new ad type can now be found across LinkedIn’s self-service platform, video ads. LinkedIn Ads users will be able to run a video ad...
Don’t Fall Victim To GDN Placement “Exclusion” Overkill
The foundation for every Google Display Network (GDN) strategy is placements. It doesn’t matter what campaign settings you use or how you...
Search Retargeting Adoption To Accelerate Among Brands And Agencies
Over the last two years, we’ve seen companies develop display solutions that show ads based on the keywords prospects search as they...
Yahoo’s Marissa Mayer Adds “Mom” To Her Title, Gives Birth To A Baby Boy
Yahoo CEO Marissa Mayer took time away last night from transforming Yahoo to give birth to another transformation, a baby boy born to her...
Will Search Engines One Day Be Overcome With Display Ads?
Last month, Google’s famously streamlined white homepage was plastered with something different: an animated banner ad. Since Google has...
Yahoo Resurrects Its Publisher Network In Partnership With Bing And Media.net
The idea, apparently, is to bulk up the amount of contextual advertising inventory Yahoo and Bing can make available to advertisers. The...
Interactive Advertising: Way Beyond Shooting Ducks
Flash back to the 90s to a time when interactive Flash ads were fairly fresh. Do you remember those “shoot the duck” leaderboard banner...
EMarketer: Google + Facebook Display Share To Climb 23% By 2014
Among the two, Google comes in slightly ahead with 15.4% of the market this year ($2.31 billion), compared to Facebook’s 14.4% ($2.16...
Facebook Ad Exchange (FBX) Opens For Business With 16 Partners
After a beta period lasting a couple of months, the doors are open on the new Facebook Ad Exchange (FBX), which makes the social...
AdSense Publishers Earning $25/Week Or More Get Email Support
These publishers can request email support by filling out contact forms that will appear for them in the Help Center. Smaller publishers...
Display Advertising: Who’s Who And What’s What In This Ever-Changing Space
I am sure you have heard the expression “the only constant in life is change”. If you make a living buying, selling and evaluating...
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