For the first time, established industries such as financial services and manufacturing are fueling the growth in real-time bidding in...

I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization...

Yahoo Food and Yahoo Tech sites. Yahoo Tech will be run by tech journalist David Pogue, who jumped from the New York Times to Yahoo in...

In her keynote address at CES in Las Vegas today, Yahoo CEO Marissa Mayer — with help from various Yahoos — announced new native ads for...

technology blog The Switch, two Netherland internet security firms revealed that Yahoo’s advertising servers were inadvertently...

Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message,...

What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see...

Forget the Grinch that stole Christmas. This year, maybe it’s ad retargeting that’s stealing Christmas, at least the surprise of what...

report from consulting firm Deloitte and the UK’s Association of Online Publishers (AOP). The large majority — 85 percent — of publishers...

announced it is expanding access to new programmatic buying capabilities for its display inventory. MediaMath, DoubleClick Bid Manager...

We are pleased to announce the launch of the Bing Ads Solutions Center, a resource for digital marketers and search advertisers, in...

The curtain has been lifted. Consumers are overwhelmingly aware they are being tracked and advertised to by retailers whose sites they’ve...

Google will determine the number of text ads that appear in an ad unit, and may change the results for a given impression. According to...

test by Dispop, a self-serve display platform that enables advertisers to crowdsource display ad creative from graphic designers. The...

Brands can take content posted on Google+ and turn photos, videos and even Hangouts into display ads. Rather than have the ads served...

The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...

Twitter is launching Tailored Audiences with ten vendor partners: Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast,...

Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target...

Triggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers...

As a result, most RTB buyers are basically “rookies” in their profession. If you have more than three years of experience in RTB, you’re...