Data are wonderful things. Properly applied, data can provide insights into where to trim budget and where to increase it. Data will...

New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes...

As publishers make more in-feed (also known as in-stream or native ads) inventory available, the Interactive Advertising Bureau (IAB) and...

Facebook retargeting provider, Triggit, is branching out to give advertisers more scale and reach for the dynamic retargeting campaigns...

integrating viewabililty into its products for both publishers and advertisers. Last fall, Active View rolled out to the Google Display...

The industry group has hired digital advertising security firm, White Ops, to track and monitor fraud instances throughout August via...

While many schools have recently let students out for summer break, back-to-school (BTS) shopping is already top of mind for marketers....

Standard ad formats are the backbone of the digital advertising industry, having driven the medium’s growth from nil in the early 1990s...

Frequently, this is used in the context of “first-party data” and, in some cases, “operating in the first party” for online...

In today’s digital ecosystem, the programmatic paradigm is no longer a trend or a meme. It’s very much a keystone of publishers’ digital...

CookieChoices to help publishers understand the European Union’s cookie compliance regulations. Bill Hartzer was the first to spot this,...

After more than a year-long review process, the Media Rating Council (MRC) gave the go-head for the digital media industry to being...

The term “native advertising” has so rapidly become endemic in digital marketing circles that there’s been little effort (and even less...

Yahoo’s latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis — brands pay only when their ads...

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

Source: TrustInAds.org Bad Ads Trend Alert: False Claims in Online Weight Loss Advertisements Lose weight without changing a thing! It’s...

Retargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site...

Believe it or not, there are many people who don’t consume digital advertising in silos. Over the past year or so, digital marketers have...

Today, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook...

Native advertising is much more than the newest shiny object to appear on the digital landscape. It represents a fundamental turning...