The Interactive Advertising Bureau (IAB) has released OpenDirect 1.0, a standard API for programmatic buying and selling premium...

Marketers are constantly looking for ways to reach and engage new and existing consumers, so it’s no surprise that retargeting strategies...

The digital advertising ecosystem has often been opportunistically portrayed with excessively complex diagrams featuring hundreds of...

Google launched a test of AdSense Direct  in January of this year. The feature, which allowed AdSense publishers to sell inventory...

Change brings about fear. Whether it’s your first day at a new job or your first time watching your child ride their bike without...

Google Image Search Free for Commercial Use In magazines, it’s called an advertorial. In academia, it’s a sponsored study. In search,...

Programmatic — automated digital ad buying — is on fire in the U.S, with adoption rising quickly this year. New data from eMarketer pegs...

Ever wonder what malware actually looks like as it runs undetected on users’ machines? The fraud detection service, Forensig, isolated a...

Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....

Image source: Google To make ads copy easier to read, Google is rejiggering how AdSense text ads display on mobile devices. In the new...

Today, Google announced it is rolling out custom affinity audiences aimed at giving advertisers more flexibility in their targeting users...

Over the last several years, the U.S. auto industry has seen an immense rebound after the recession and bailouts of 2008. According to...

Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the...

This week at SMX East in New York, Rebecca Lieb from Altimeter Group presented to a full house on how best to find success in the native...

While talk of “engagement” currently permeates discussions of digital advertising effectiveness, it is by no means a new concept; in...

With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their...

So, is programmatic “The Wave of the Future or the Latest Shining Object”? The consensus among panelists tasked with that question here...

There are literally billions of possible combinations an advertiser can choose from to reach a target user, but not every company has the...

As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the...

As the debate intensifies about the impact of the digital twin evils of unviewable and fraudulent ads, there is one thing that all sides...