Consumers today, especially Millennial generation consumers, have signaled to advertisers that they are willing to trade certain levels...

Ad-blocking software, once thought to be a relatively small-scale phenomenon, is apparently rapidly going mainstream. According to a new...

If you’re a marketer, you probably know the feeling — You’re looking back at last quarter’s performance, facing the hard truth that a...

A group of hackers took advantage of Yahoo’s popular network of sites to perpetrate a wide-spread attack on visitors to those sites...

In reaction to the digital advertising industry’s inability to come to a consensus on how to or whether to adhere to users’ “Do Not...

There is no free lunch. Everything has an inherent cost, whether it’s in time, money or resources. Consumers have the option to decide if...

To fight malicious activity in the programmatic advertising ecosystem, the Trustworthy Accountability Group (TAG) is aiming to create a...

Google has notified AdSense publishers that they must get “cookie consent” from site visitors from countries within the European Union to...

Instagram’s advertising efforts appear to be paying off in a big way. How big? Big enough to pass Twitter and Google in mobile ad revenue...

We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered...

Ad Age is reporting that Google has pulled several apps from the Play Store after the release of a report on in-app ad fraud on Thursday....

Forensiq says its fraud detection platform identified more than 5,000 mobile applications committing ad fraud while monitoring for...

Search query data, contextual signals and actions taken on advertisers’ sites can be used to help target ads on the MSN.com portal. The...

The Interactive Advertising Bureau (IAB) issued its first revenue report on programmatic display ad revenues in the US on Monday, finding...

As apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in...

Bornfree / Shutterstock.com “No. Try not. Do … or do not. There is no try.” -Yoda As more publishers adopt programmatic best practices...

Advertiser spending on Facebook FBX grew 48 percent while display ad spend on Google dropped 9 percent among customers...

We already know the importance of first– and third-party data. We’ve tossed in this concept of second-party data every now and again, but...

Source: Sizmek Before assuming advertisers have moved past Flash, notice in the chart above that there were more Flash mobile ad...

That model, however, is under threat, and it’s being challenged by internet marketing behemoths like Google and Facebook. The future of...