This summer, my wife began binge-watching the show, “Parenthood.” Luckily for her (though not us advertising folks), the first four...

Millennials are most likely to utilize ad blocking on desktop. Source: Sourcepoint and comScore study. People who use ad blockers are...

It may be premature to call ad blocking a “crisis” for the industry, but it’s obviously an area of significant concern for publishers and...

The revolution in ad blocking that was ushered in with iOS9 has seen its first pushback. The Peace ad blocker that topped the Apple App...

“Viewability” is the buzzword du jour in the ad tech world, yet only a small number of advertisers are actually using viewability metrics...

Some say that sales was the first real profession. I don’t think that’s true. I believe that it was advertising. After all, you can’t...

Though they’ve been dubbed “ad blockers,” it’s not just ads that marketers and publishers have to worry about with iOS 9’s new content...

The Peace app was created by Marco Arment, former CTO of Tumblr and founder of Instapaper. It sells for $2.99 in Apple’s app...

AOL announced the addition of One By AOL: Creative to the company’s advertising automation platform on Tuesday. The new unit is aimed at...

In early August, the Mozilla Foundation quietly began showing “Suggested tiles” when users open a new tab in its Firefox browser, the...

To combat ad injectors, Google has added a filter on DoubleClick Bid Manager to automatically keep advertisers from buying injected ad...

viewability, and publishers are starting to adapt their businesses to accommodate this trend. Some high-profile media companies have...

Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab...

360b / Shutterstock.com Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based...

Martin Sorrell. Image copyright by World Economic Forum/Photo by Michael Wuertenberg The world’s largest ad agency holding company, WPP,...

Much has been written over the past several years about the battle that traditional publishers have fought to adapt their business models...

The e-commerce giant posted the following notice on its Technical Guidelines page, confirming its decision to remove Flash because of...

AdRoll’s retargeting capabilities are now integrated into Shopify’s e-commerce platform. With the Adroll For Shopify app, merchants will...

Content marketing and commenting platform Livefyre is giving publishers the option to insert ads right into the comment threads on their...

Headway Digital has launched NativeWay, a native advertising platform that combines display, video and mobile solutions using...