Facebook’s ad server, Atlas, recently came under fire for being less of an ad server and more of a measurement tool, as documented in a...

In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...

For people who live and breathe digital marketing, there’s probably not a nook or cranny where you can escape the word “programmatic.”...

With the proliferation of content and the rise of multimedia tasking, it’s harder than ever for ads to break through to viewers....

AOL announced Monday that it is expanding the reach of its premium ad formats for brands to Microsoft and Millennial Media inventory. The...

LiveRamp is designed to extend Fluent‘s capabilities in performance marketing into traditional display. Until now, Fluent has focused on...

Consumer habits are evolving to adapt to new technology. Influencer marketing is on the rise, and advertisers and publishers alike are...

Marketing technology vendors everywhere are trying to deliver this message to digital marketers — why they’re better than the next option...

MoPub reports that, for the first time, in Q4 2015 brand spending outweighed that of performance advertisers on the in-app ad exchange....

The amount of data available to us as marketers in 2016 is, quite frankly, staggering. It comes as no surprise that the industry’s...

“Look at me, Judy,” I blurted out with exasperation at my 13-year-old daughter, trying to get her undivided attention. It was nearing 10...

After taking many steps in this direction, Google announced Tuesday that it will finally stop serving Flash formatted display ads. As of...

In the ongoing battle against scammers that unleash malware on unwitting users through ads, Google announced Tuesday that it has added a...

LinkedIn is shuttering its nascent ad network just under a year after launching it. Resources will instead focus on growing the Sponsored...

If you find that your fingers click ads you didn’t want them to, you’re not alone. In a new study from location-based mobile ad platform...

The Google Play app store has removed a newly popular ad blocking app for the Samsung mobile browser. Adblock Fast, a mobile app in...

AdChoices is a failure. Yet the IAB recently touted the AdChoices icon/program as a great industry success. In that divide and disconnect...

Supply-side platform (SSP) AdSupply has issued a release version of its anti-AdBlock and Adblock Plus technology, for which the Culver...

Last week, the Association of National Advertisers (ANA) and White Ops, a leading digital ad fraud detection and prevention service, put...

With programmatic becoming the dominant way digital ads are bought and sold, OpenX is launching a solution aimed at automating guaranteed...