Facebook, Samsung, Microsoft and Google, among others, are all betting big on virtual reality and/or augmented reality becoming the next...

Despite last year’s declaration from some industry pundits that the death of digital advertising is here, we think digital advertising...

The publisher’s rescuer has apparently arrived — and in a most unexpected form. A partnership between ad-blocking software provider...

If one pays casual attention to marketing and media trade publications, it’s easy to draw the conclusion that the heyday of digital...

The current US presidential campaign has been one of the most fascinating and unusual episodes in electoral politics in a very long time,...

Brands continue to invest more in digital advertising: This year, spending on digital display ads in the US is anticipated to hit $32.17...

Thinking back to old-school newspaper editors, this idea of relationship building was at the core of their work. The same goes for...

“For years, marketers have used Tapjoy to sponsor in-app content for consumers, creating a deep emotional connection with their brands...

The IAB Tech Lab announced more on how it plans to execute its LEAN ads scoring system that will be used to evaluate ad experiences on...

Google has rolled out two new ad types for mobile AdSense publishers. Grouped under what Google calls Page-level ads, Anchor and Vignette...

We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...

PaperG began in roughly 2007 as an automated display ad creation tool for the small business (SMB) market. It evolved into an enterprise...

Publishers using scripts to detect ad blockers may need consumer consent or risk violating European privacy law. This comes via the UK...

With the proliferation of content and the rise of multi-device, multi-media multi-tasking, it’s harder than ever for ads to break through...

Daniel Alegre, president of global partnerships at Google, made the announcement Thursday at the NAB Show, the annual event put on by the...

The cat-and-mouse game between publishers, advertisers and consumers may soon turn into an outright cat fight. A new global consumer...

It’s 11:30 a.m., and a reminder notification appears on your desktop. It reads, “Two weeks until campaign launch — ensure data is...

As programmatic has become the buying method of choice for online display advertising — overtaking manual digital ad buying last year,...

A single-screen view of an Advrtas ad An LA-based virtual reality software development company is today announcing a new ad format that...

Among its latest efforts to address online display advertising fraud, Google says it has rolled out new defenses against clickjacking....